Chemist

&Drugcpst

March 1 6 1 974 THE NEWSWEEKLY FOR PHARMACY

Babycare

5PECIAL SUPPLEMENT

Notional salary offer accepted

Two

Children's remedies Mother's trust

Placidex

From 3 months and upwards Valuable during teething and after vaccination or immunisation. In 50ml. and 100ml bottles Each 5 ml contains 120 mg Paracetamol BP

Secron

For 2 to 12 year olds. A decongestant syrup to help clear blocked nasal passages and loosen 'chestlness'. In 50ml. bottles and 2-litre dispensing pack. Each 5 ml. contains Phenylpropanolamine / Hydrochloride BPC75mg; Guaiphenesm BPC 30mg.

from DeWitts

SEYMOUR ROAD, LONDON E10 7LX. TEL: 01-539 3334

Rural areas: approach to new Minister

A man and is pharmacy: ABeanland

278 Chemist & Druggist

16 March 197.

Sel I any old cleaner as a bath cleanei

and you're barely scratching the surface.

When women ask you for "that special bath cleaner" they're asking for Izal Bath Cleaner.

And ask they will, because Izal Bath Cleaner ads are running longer, stronger and large as life once again.

From now on, no ordinary, gritty general cleaner is going to be good enough for their bathrooms.

Because Izal's knockout

bath

cleaner

for a clean bright bathroom

ads in favourite Women's and Home magazines underline the sense of having a specia bathroom cleaner.

Stock in strength, display at length.

You'll catch the eye of countless customers who (like you) don't merely wish to scratch the surface.

Izal Bath Cleaner

Izal Ltd., Thorncliffe, Sheffield S30 4YP Tel: 0741-5 3171

279

Chemist aDwggist

The newsweekly for pharmacy

16 March 1974 Vol. 201 No. 4904 115th year of publication

Editor Arthur Wright, FPS, DBA

)eputy Editor R. E. Salmon, MPS

/larkets Editor W. S. Bowman, MPS, MIPharmM

echnical Editors Adrienne de Mont, B Pharm, MPS (. F. Preece, BSc, MPS

nformation Services I. H. Cotgrove

Advertisement Manager James Lear

Advertisement Executives

Foster-Firth, MPS lohn Thelwell

production G. Jenner Contents ©

Official organ of the Pharmaceutical Society of reland and of the Pharmaceutical Society of Jorthern Ireland

Aemtoer Audit Bureau of Circulations

Contents

Comment □ Professional conscience	281
□ Election policies	281
Notional salary up for 1974	282
Dispensaries report 'ill-founded'	282
Greater control urged on chlorodyne	283
Mr Butterfield dies at 110	283
Phenacetin: restrictions from June 1	285
The Xrayser column: Sleep	286
A man and his pharmacy: Mr W. A. Beanland	300
Open Shop: VAT — not so taxing!	301
Sotheby's sale of herbals	305
Rural dispensing to be raised again	307
L'Oreal-Nestle tie-up	309

Appointments 309 Coming Events 305 Company News 309 Deaths 286 Market Report 310 New Products 288

News In Brief 286

On TV Next Week 298

People 286

Prescription Specialities 293

Trade News 295

Classified Advertisements 313

Published Saturdays by Benn Brothers Ltd

25 New Street Square, London EC4A 3JA Editorial and Advertisement Offices

25 New Street Square, London EC4A 3JA (01-353 3212) Telex 27844 Regional Advertisement Offices

Midlands: 240-244 Stratford Road, Shirley, Solihull, Warwicks 021-744 4427

North East: Permanent House, The Headrow, Leeds LS1 8DF 0532 22841

Scottish: 74 Drymen Road, Bearsden, Glasgow 041-942 2315 North West: 491 Chester Road, Old Trafford, Manchester M16 9HF 061-872 5151

West Country and South Wales: 10 Badmington Road. Downend, Bristol BS16 6BQ— 0272 564827

W. A. Beanland: the man and his pharmacy (see p300)

Subscription Department: Lyon Tower, 125 High Street, Colliers Wood London SW19. Telephone, 01-542 8575. Subscription: Home and Overseas £10 per annum 30p per copy (including postage)

280 Chemist & Druggist

16 March 1974

.^.^.^jiis

MSitsS'imitii

BO stands for Bin Odour, a problem most housewives face every day of the year.

To help them solve this problem Vapona have introduced a brand new pro- duct, the Vapona Bin Freshener. And that's going to mean a lot of extra LSD for you.

The Bin Freshener sticks neatly inside a dustbin or wastebin and releases a fresh smelling fragrance that will keep any bin smelling sweet for 3 months.

As with all Vapona products, the Bin Freshener will be getting heavy promotional support. Full-colour ads. will be appearing in theTVTimes, Woman, Good Housekeeping, Reader's Digest and Woman and Home. Rec. retail price is 38^ p (inch VAT) but initial stocks will be at a special '5p' off price.

The dustbin market has always been a mighty profitable area, with 36 million dustbins in the country you can see why.

The Vapona Bin Freshener has already proved itself a smash hit in the U.S.A. and Australia, extensive research amongst British housewives has convinced us it will be the same here. So order now and make sure you can cash in on this sweet smell of success.

The Vkpona Bin Freshener.

For further information contact your Smith and Nephew rep, or phone Smith and Nephew at 96-251 51.

16 March 1974

Comment

Chemist & Druggist 281

Professional conscience

The chlorodyne addict has been long known to jharmacists. The victim is usually easy to recognise and a pathetic figure — but one for whom the profession nust shoulder a large measure of responsibility. We have therefore considerable sympathy with the uthors of the latest call for chlorodyne supply to be )laced "under some form of control" (p 283). The ecommendation comes in a paper from the drug dependence clinical research and treatment unit, Jethlem Royal Hospital and Maudsley Hospital, ondon, the "offending" product on this occasion jeing Dr Collis Browne's Compound.

It is regrettable that the call should be found lecessary, however. The product has a legitimate use, ind restriction of sales to pharmacies under poisons egislation should have ensured that that use was argely adhered to. But when the paper's authors find hat in 14 pharmacies an average of 13.4 bottles per veek were sold to an average of eight people, who pan argue that there were customers who bought at east two in a week ?

sales refused

n fact replies to a questionnaire showed that many >f the pharmacists were aware of the abuse and some ^fused sales to "suspects". But the paper also ^escribes cases in which up to 20 bottles (400 ml) |vere taken daily by chlorodyne dependants. Quantities of this order cannot be purchased without |he person concerned going over the same ground iften enough to become familiar to staffs in the harmacies he visits.

The profession lays claim to guardianship of the lation's health in respect of otc medicines, but if the hedicines which are most overtly abused are not the ubject of stringent control by the individual harmacist, the claim is in jeopardy of being judged Ise by the public and our legislators. A parallel problem was highlighted last week in the ase of phenacetin (p 285). Because of a dispute i/ith the Department of Health, the Society's Council > threatening to advise pharmacists to sell the drug on inscription only from June 1 — from which date the department proposes sale should be restricted to [harmacies.

But what on earth is going to happen to make fhenacetin more dangerous on June 1 than it now ? If the advice will be justified on June 1 , it ould be justified now !

But advice from Council should be unnecessary, he dangers of phenacetin have been widely ublicised over a period of years in the national and rofessional Press and on television. The drug has een eliminated from the formulas of numerous ledicines.

Are any pharmacists still knowingly permitting

customers to purchase regular quantities of a phenacetin-containing preparation ? Are these preparations still being recommended for any form of potentially long-term pain ? If so, the culprits should be considering their duty to the public and their profession — and looking closely at their consciences !

Election policies

With the general election out of the way (for the time being at least), thoughts are once again turned to the profession's annual Council election. The system does not permit the drastic "changes of government" we see on a national scale, but with two encumbants standing aside this year we are certain of at least a pair of new faces in the Council chamber.

New faces, but what about new policies? To continue the national parallel, how is "renegotiation" of EEC entry terms progressing in pharmacy? There have been many meetings between delegations from the nine. Has their work passed the point of no return ? Or can the profession elect "new boys" with a declared policy on the terms?

Unfortunately, only the retiring Council members can show us policies based on anything approaching "the facts" — the rest will be shooting in the dark ! Yet the election is the nearest the profession can come to a "referendum" on the terms, and although the final decisions are for government rather than the profession, it is about time someone told pharmacists in which direction they are heading.

Unless, of course, the new Government takes the nation out of the Market and renders the whole debate sterile ! .

Muzzled

However, if there are those who have not already had a surfeit of electioneering, they are once again to be denied satisfaction of their appetites. The "ruling" at Bloomsbury Square is that Council candidates must go to ground until the election is over, leaving the electorate to pick the bones of their policy statements as best they can.

Do these restrictions really help to create enthusiasm for the election ? Are they calculated to provide the voter with maximum information upon which to base a decision ? Most of all, are they going to ensure the best Council for the profession ? One of the effects, we suspect, may be to give the sitting members some advantage over those knocking on the door!

Our opinion remains that the restricted policy statement is insufficient basis upon which to judge a candidate's potential as a legislator and leader of the profession. As in previous years, therefore, C&D columns will remain open to all who wish to debate election issues.

282 Chemist & Druggist

16 March 197

Notional salary up to £3,528 for 1974

A further increase in the proprietor's notional salary — to £3,528 — has been accepted by the Central NHS (Chemist Contractors) Committee. This represents a 7 per cent increase on the £3,297 agreed for the 1973 "balance sheet" and will be effective from January 1, 1974.

The Department of Health's offer was in reply to the Committee's claim for the maximum increase permitted under Phase III of the Pay Code. The Department has also accepted that the cost of living safe- guard detailed in the Code should be applied to the notional salary. The in- creased notional salary will be included in the 1974 balance sheet.

The Committee agreed at its last meet- ing that a meeting should be arranged with officers of the Department to discuss the claim for an increase in rota pay- ments. The Committee considered that, to ensure that those providing the rota service received proper payments, the rota payment should be a separate item and

The claim that NHS-financed dispensaries would cost less than the present phar- maceutical services, has been attacked by the Central NHS (Chemist Contractors) Committee. In a letter to the Editor of The Lancet, where the paper by Opit and Farmer was published (C&D February 16, p 146), the report on which the claim was made is described as "ill-founded".

The text of the contractors' letter is as follows: —

Although at first sight financially attrac- tive, the wholesale closing down of retail pharmacies that would result from divert- ing prescriptions to hospitals and health centres would deprive the public of a valuable pharmaceutical service. There is more to a chemist's shop than an NHS prescription service.

Indeed doctors themselves would be among the first to protest at the loss of this first line of defence. Cargill1 said that people have neither the time nor the in- clination to bring every symptom to a doctor, and that the doctors "could not begin to cope with them if they did". Jeffreys and her colleagues2 found that two-thirds of people interviewed had taken self-prescribed medicines in the previous month. Whitfield3, who surveyed experiences at 20 retail pharmacies in various parts of the country, found that the service which pharmacists gave to their customers was valuable and "with- out it the work load of the general prac- titioner would probably rise considerably".

Quite apart from this and, perhaps, more to the point, the arguments on the financial side are very questionable. The

not part of the overall remuneration. It was agreed that the claim tor an increase in the urgent fee should be also pressed.

Following the report of the Linstead Working Party, the Committee made rep- resentations to the Department that the basis of reimbursement of locum costs should be changed to give effect to recom- mendation 10 — that a four week annual leave period be used in calculating the cost of a locum in the overheads of a contracting pharmacy. After protracted negotiations the Department had now in- formed the Committee that it was unable to accept the claim that costs would con- tinue to be reimbursed on an average basis as found by the regular cost in- quiries, appropriately updated. In other words, the fewer holidays contractors took, the less they would be paid, and vice versa. It was the intention of the Committee to pursue the claim further at every suitable opportunity.

It was reported that a reply was still

authors base much of their argument on the different prices manufacturers charge to retail and hospital pharmacies.

The effect of the chemists' on-cost on their calculations is not apparent, and no allowance has been made for the govern- ment price reduction in respect of manu- facturers' discounts, thus introducing a substantial error in the calculation of base price. The determination of costs solely by hospital drug-cost tariff also effectively excludes pharmacy department running costs. The cost "gap" must be regarded as exaggerated as it is acknowledged that any estimated saving arising from a nar- rowing of that "gap" would depend upon the extent to which the manufacturer would resist an extension of bulk purchase of drugs and substitution (a forbidden practice in retail pharmacy) and it is hardly conceivable that the manufacturer would not attempt to increase the unit cost of drugs if a greater proportion of sales were made on this basis. Again, the redistribution costs inherent in any bulk purchase scheme have been ignored and no effort has been made to cost the pro- vision of pharmaceutical services from hospitals or health centres in terms of capital or operating costs.

It seems a pity that such an ill-founded report should be submitted as a serious argument for reducing the already much depleted level of pharmaceutical service available to the long suffering public.

1. Cargill, D. Lancet, 1967, 1, 1377.

2. Jefferys, M., Brotherston, J.M.F. and Cart- wright, A., Brit. J. Prev. Soc. Med. 1960, 14, 64.

3. Whitfield, M„ Practitioner, 1968, 200, 434.

awaited from the Department to the Com mittee's claim to an increase in containe allowance. The Department had, however undertaken to do everything possible t< get a reply to the Committee before it next meeting.

The Committee agreed that the levy fo the financial year 1974-75 should remaii at the present level of 30p per £850 o NHS turnover.

The Welsh Health Technical Service Organisation asked for names of tw< pharmacists to serve on the Welsh Pricini Committee. It was decided that the name of Mr G. T. M. David and Mr H. J Gatehouse be submitted.

Final arrangements for the conferena of Area Chemist Contractors Committee to be held on March 24 were confirmed.

Help for shoppers, but no nationalisation

There was no reference in the Queen': speech to the Labour Party s intention t< nationalise parts of the pharmaceutical in dustry, but the speech (on Tuesday) die contain commitments to improve and ex pand the NHS ("within available re sources") and to review the working o: the NHS Reorganisation Act.

Retailers will be affected by the promisi of a measure to require goods, when appropriate, to be labelled with the prict at which they are to be sold, and provi sion for unit pricing. The Government': aim, it is understood, will be to providi shoppers with all the information require< for them to "shop wisely". This may tak< the form of a list of prices displayed it the shop, labels on shelves, or markinj on the package, the method being tailorec to meet the needs of the shopper anc the particular product.

In its commitment on the Health Ser vices, the Government intends to carry oi with the development of health centres The April 1 date for the implementation o NHS reorganisation is to go ahead — bu its operation will be closely reviewed t( check that the structure meets tht country's needs.

Reorganisation circular on general practice issued

The Department of Health has issued ; reorganisation circular on general prac tice pharmacy services (HRC(74)20). In it the Family Practitioner Committees an asked to prepare to take over and main lain Executive Councils' pharmaceutica lists; to make, and seek the Secretary o State's approval for, drug testing anc hours of service schemes; and to exercisi the functions at present undertaken ty Executive Councils in respect of charge for drugs and appliances.

The Department has drawn up revisec model drug testing and hours of servici schemes, both of which differ little frorr previous schemes, and have been acceptee by the Central NHS (Chemist Contractors Committee. AHAs and FPCs are asked t( encourage pharmacists to get together t( provide a service in or adjacent to healfl centres. The first reprint of EC forms fo: use after April 1 will bear the prefix FP EC but subsequent forms will only beai the prefix FP.

NHS dispensaries report 'ill-founded'

6 March 1974

Chemist & Druggist 283

Ihlorodyne: ontrol urged

Mr W. F. E. Eustace-Pedlar FPS, who was made an MBE in the New Year Honours list, pictured at the Palace last week with his wife and son.

Thlorodyne dependence is more common n younger people than previously sus- jected says a report in last week's British \4edical Journal.

Workers at the drug dependence unit, Bethlem Royal Hospital and Maudsley hospital, London, call for tighter restric- ions on the supply of chlorodyne and lay there may be more than 1,000 chloro- lyne-dependent people in greater London. They describe eight chlorodyne-addicted >atients, six of whom were dependent by he age of 23, whereas 10 years ago the iddiction was more prevalent in patients iver 40.

Questionnaires were sent to 48 pharma- :ists in central and south London asking or information on sales of Collis Browne's Compound. There were 15 eplies.

Except for one large pharmacy selling bout 120 bottles a week, the pharmacies old on average 13-4 bottles of chlorodyne veekly to an average of eight people says [he report. The large pharmacy because if its 24-hour shift system, could not be ure how many people bought the pre- paration but many were aged 18-25. The ither pharmacists described their regular hlorodyne customers as "middle-aged" or 'elderly".

The authors say that chances of over- oming the dependence are poor and fur- her work needs to be done to find a uitable withdrawal regimen.

War on Want criticises laby milk promotion

Var on Want has accused baby food Manufacturers of irresponsibly market- ing dried milks in Third World countries, j A report "The Baby Killer" criticises harketing techniques which persuade bothers to give up breast feeding. Com- anies are accused of using medically un- ualified sales girls dressed as nurses to romote their products. Free feeding ottles are given away with samples, says he report which claims that Western-style lethods of feeding are generally unsuit- ble in the developing countries because f poor home hygiene, inadequate nutri- ional knowledge and illiteracy. Cow & Gate say they only employ pro- sssionally qualified staff to explain the se of their products in the countries con- erned. Their promotions are geared to reast feeding — they issue a leaflet illus- •ating breast feeding first, staff are instruc- :d not to persuade the mother to change 3 bottle feeding and samples are only 1 iven to mothers who cannot breast feed.

Similarly, Glaxo say they are able to I :11 their milks only under scrutiny of the I ledieal authorities of the countries con- P srned, their literature stresses that breast I :eding is to be preferred and they only I mploy qualified nurses.

'Loophole' found in Irish cannabis legislation

Controls on cannabis in the Irish Republic define the drug as the product of flavouring and fruits of the pistillate plant — the female plant. In Dublin Circuit Criminal Court this definition was used successfully in an appeal against convic- tion on a charge of possession because the State could not be certain that the sample did not originate from the male plant.

The government is expected to close this loophole as soon as possible, but Mr C. O'Connor of the College of Pharmacy has called for legislation covering the whole plant.

Suntan brand leader goes into supermarkets

Ambre Solaire are widening their distribu- tion through grocery outlets — but the new policy will not affect the relationship with chemists, a spokesman for L'Oreal told C&D on Monday.

The new policy was outlined in The Grocer last week by Mr Ralph Browning, consumer division general manager. The "move into supermarkets," he says, is ex- pected to increase both the brand's share and the total market — expected to reach £4-8m in 1974. "We believe Ambre Solaire will make a really significant contribution to the grocery trade".

The Grocer says that L'Oreal believe the suntan market has been under- exploited. Last year, several large grocery chains co-operated with L'Oreal in a successful test market, and the company expects that "impulse purchase will be a critical influence in moving the product out".

The company spokesman said this week that chemists' sales will not be affected — the grocery move is expected to generate "all new business".

Hospital costs published

The cost of drugs averages £2-42 per in- Datient week for acute hospitals over 100 beds in England, according to Hospital Costing Returns for the year up to March 31, 1973 (HM Stationery Office £1-70). The

figure for psychiatric (mental illness) hos- pitals is £0-47 and for tuberculosis and chest hospitals £2-52.

The average cost of pharmacy services for hospitals in England under the control of Regional Hospital Boards is £0-42 (£105 for London hospitals with Boards of Governors). The figure for psychiatric (mental illness) hospitals is £013, for acute hospitals over 100 beds £0-86 and for children's acute hospitals £0-92.

Outpatient drugs for 100 attendances cost on average £16-03 for the larger acute hospitals in England and £31-34 for psy- chiatric (mental illness) hospitals, but only £3-97 for orthopaedic hospitals. For out- patient pharmacy services the average cost is £4-75 per 100 attendances (£9-57 for London hospitals with Boards of Gover- nors); orthopaedic hospitals averaging £1-70, acute hospitals over 100 beds £4-68 and children's acute hospitals £5-77.

Mr Butterfield dies at 110

Britain's oldest man, Mr Frederick Victor Butterfield, MPS, died on March 8, a week after celebrating his 110th birthday at the Edenfield nursing home, Harrogate, where he had been a patient for five years.

Mr Butterfield, whose birthday was on election day, cast his postal vote in the General Election and took a glass of champagne on polling day.

Born at Thirsk, Yorks he qualified as a chemist and druggist in 1885. After work- ing in London he returned home to open his first pharmacy on Station Bridge, Harrogate, in 1893.

Drug Tariff 1974 issued

Peppermint water BP has been deleted from Part VC (Formulary) of the Drug Tariff but peppermint water concentrated BP has been added to Part VA (Standard drugs and preparations) in the 1974 Drug Tariff issued this week.

Other amendments include the addi- tion to Part VA of tablets of pyridoxine 10. 20. 50mg and tablets of reserpine 500mcg, lmg. Part IV (Proprietary prepa- rations with a common pack) has been revised to take into account recent de- letions by manufacturers and in Part VD (BNF preparations available only as pro- prietary products) the entries now conform with BP or BPC 1973. or BNF 1974,

For you

Dispensing generic levodopa prescriptions means a fresh decision every time— it doesn't happen often enough to form a habit. But Larodopa is levodopa in a form that is convenient for you because the double scored 500mg. tablet will fit, simply, into any dosage regime: and, as Larodopa is the most economical presentation of levodopa, you will be fully reimbursed by the Pricing Bureau.

For the patient

Larodopa tablets are double scored and can be broken into halves or quarters, thus pro- viding the versati I i ty of dosage necessary for the effective management of Parkin- sonism. Which means one less worry for a patient who has quite enough to worry about. Further information is available on request from: Roche Products Limited

15 Manchester Square / v

London W1M6AP. < ROCHE >

J470012

Larodopa is a trade m;

6 March 1974

Chemist & Druggist 285

Phenacetin: restrictions

from June 1

Mr D. McKelvie. chief executive officer, Lancastria Co-operative Society Ltd, presenting £100 to Mr R. Hazeltine, MPS, whose branch pharmacy at Waterloo Road, Blackpool, won the pharmacy department's recent display competition (story this page)

four warning notices will be required on rie containers of phenacetin-containing ireparations sold after June 1, and sales /ill be limited to pharmacies. This is an iterim measure pending phenacetin's in- lusion in the prescription-only list under le Medicines Act from January 1, 1975. The warnings proposed under the draft Medicines (Phenacetin) Prohibition Order, ow being circulated to trade and profes- ional bodies, are: —

] A maximum daily dosage equivalent to ot more than 2g phenacetin ] A caution that it is dangerous to ex- eed the stated dose.

] A warning not to take the preparation or a consecutive period of more than 14 ays without consulting a doctor. ] The words "Contains phenacetin which an damage the kidneys when used regu- irly for long periods". Affected products include compound odeine and APC tablets.

'.ouncil's advice

'he Department of Health's proposals ave been described as "inadequate" by ie Council of the Pharmaceutical Society, 'hich proposes to advise pharmacists to ell on prescription only from June 1 if here is no change. Meanwhile, customers hould be warned about long-term use of henacetin preparations. (See Comment, ; 281).

Scottish Orders published

irea Health Boards areas in Scotland nder the NHS reorganisation have been :-defined in Statutory Instruments pub- shed last week.

The National Health Service (Determi- ation of Areas of Health Boards) (Scot- ind) Order 1974 (HM Stationery Office, I no 266) details the re-defined areas of ie 15 Boards; the National Health Ser- ice (Constitution of Health Boards (Scot- ind) Order 1974, (SI no 267, 3p) establishes lem for the purposes of administration f the reorganised NHS, giving the total umber of members, excluding the chair- lan, for each Board. Both Orders come ito operation on March 18.

The National Health Service (Transfer f Staff) (Scotland) Order 1974, (SI no 265, p), which also comes into force on March 8, provides that the date on which persons re transferred to the employment of the ew health authorities shall be April 1.

Officer' salaries agreed

alaries of administrative pharmaceutical fficers in the NHS have been settled with regret" by the staff side of the Vhitley Council. The reason given by lie staff side is that there was no pros- ect of a further increase.

"The officers concerned could not undertake any of the duties of their post until a salary was agreed, and there was pressure from many sources and also from individuals, who were being excluded by the various new authorities and the teams of officers, from decision making on matters which affected pharmacy.

The new scales agreed for pharmaceu- tical officers are:

Regional: population over Jim £6,002-6,773; popula- tion under 3£m £5,801-6,572.

Area: Teaching areas, population over 800,000 £5.296- 5,927; population under 800,000 £5,136-5,777. £400 addition to all points on the above salary scales for teaching hospital chief pharmacists awarded grade V by the Teaching Hospital Gradings Advisory Panel who are appointed APO of AHA(T).

Non-leaching areas, population over 800,000 £5,081- 5,726; 450,000 to 799,999 £4,921-5,576; under 450,000 £4,869-5,528.

District, With grade V hospital post £5,314-5,999; grade IV, £4,423-5,024; grade III, £3,521-4,183; grade II, £2,619-3,630.

It is part of the agreement that the new scales are regarded as provisional pending a review in 1975 in the light of experience of the new posts. Noel Hall grades: Grade V (regional) £5,164-5,849; grade IV (area) £4,262-4,863; grade III (principal) £3,360-4,022; grade II (staff) £2,458-3,479; grade 1 £1,797-2,279. This is a Stage III salary award with effect from March I.

The Stage III salary award of 7 per cent with an upper limit of £350 per annum will be applied to all pre-Noel Hall salaries and allowances with effect from March 1.

The provisions relating to threshold arrangements in the Pay Code apply to the agreement. The figures are subject to the approval of the Pay Board.

Carrefour hypermarkets have produced statistics which, they claim, prove their prices are lower and force other retailers to reduce prices.

An article in last week's Grocer says the data was based on a comparison between price movements of 100 food items on sale in 22 shops since September 1972. The shops included Co-operatives, large mul- tiples, private traders and the two Carre- four hypermarkets. The comparisons are said to show that the Caerphilly Carre- four was between 9-9 and 14 per cent cheaper on average compared with all the other stores and no other shop sold the standard basket of 100 groceries cheaper.

Planning permission argument

Mr A. Moore, managing director of Wheatsheaf Distribution & Trading Ltd, who run the Carrefour hypermarkets, is said to maintain that the results are a major argument for allowing more plan-

Co-op record in North

In the financial year just ended the Phar- macy Department of the Lancastria Co- op achieved a record sales increase of £215,000 (21-2 per cent) bringing the annual turnover to an all-time high of £l-23m. The average turnover per branch has also reached the record figure of £75,000 a year. During 1973 two large new branches were opened and another smaller branch enlarged and modernised. Continuing this development is the opening of a new branch in Carnforth this month to be closely followed by one of the largest branches to be opened in the Fylde coast area. During the past 1\ years new branches have been opened or existing ones enlarged and modernised at the rate of one every three months.

At a recent meeting in Blackpool of over 150 members of the staff vouchers worth £300 were presented to the mana- gers and staff of the winning branches in two competitions held within the depart- ment over the Christmas period. The awards were made as follows: — The first prize of £100 in the sales competition was awarded to Mr A. Barlow, MPS, and staff, Preston New Store, Lancaster Road, and the £100 in the display competition to Mr R. Hazeltine, MPS, and staff at Water- loo Road, Blackpool.

ning permission for hypermarkets. He is quoted as saying "There is a great deal of talk about lower retailer profits. . . . The best way of doing it is through com- petition and this is what we provide. Housewives who don't want to shop in a Carrefour will be buying food at better prices from our competitors, simply be- cause we are trading in the area. . . . Perhaps the new Government will recog- nise the economic facts."

The article records that the company have a "disappointing" record in obtain- ing planning permissions and next week they face an appeal over a hypermarket plan at Rayleigh, Essex. "There is little doubt," the article concludes, "that at a time when food prices play a politically significant role, that Carrefour will be using their figures on every possible occa- sion to prove that what is in the interests of Wheatsheaf is in the interests of the country".

Figures 'prove hypermarkets are cheaper'

286 Chemist & Druggist

People

Mr R. G. Hoare, FPS, chairman, ICI pharmaceuticals division, has been re-elect- ed president of the Association of the British Pharmaceutical Industry for another year commencing April 24.

Mr A. R. Riiey, FPS, who has been chair- man of the Sunderland Executive Council since 1963 and is the only remaining founder member of the Council, was ap- pointed to and has been elected the first chairman of Sunderland Family Practi- tioner Committee

Deaths

Croucher: Recently, Mr John Alan Croucher, MPS, 4 Park Lane, Southwick, Sussex. Mr Croucher qualified in 1957. Mr Croucher was an area manager for Savory & Moore and earlier had been manager of the company's Bond Street pharmacy and later of the Redhill Whole- sale depot.

Mr J. B. Thompson, MPS, writes: When a colleague is taken from our midst it is inevitable that we should mourn his pas- sing, but when that person had not reached the age of 40, was acknowledged by all who came into contact with him as a young man of great ability, rapidly ascending the ladder of success, leaving behind him a young wife and four child- ren under 14 years of age, the poignancy of his premature departure from this earth becomes so acute that tears and kind words are totally inadequate expres- sions of emotion. During his life time John obtained many distinctions amongst which was a Fellowship of the Institute of Pharmacy Management, one of the young- est men to be so designated.

Shields: On March 4, 1974, Mr Edgar Holland Shields, FPS, Early Bank, Staly- bridge, Ches. Mr Shields qualified as a Pharmaceutical Chemist from the 'Square' in 1917, and immediately joined the Army, serving in the Middle East. After de- mobilisation, he was appointed to the staff of Burroughs Wellcome & Co in the pub- licity department. In 1924 he joined Thomas Kerfoot & Co Ltd, as advertising manager, a post he held until 1956 when he retired, although he still retained his interest in the firm as a consultant.

Mr H. Burlinson, FPS, writes: Of a kind and retiring disposition, Mr Shields was in every sense of the word, a gentle- man, with a quiet sense of humour and a great pride in the profession that he loved. He excelled as a writer on phar- maceutical subjects and contributed a number of articles on the history of the British Pharmaceutical Conference to Chemist and Druggist.

News in brief

□ The Electricity (Industrial and Commer- cial Use) (Control) (Revocation) Order 1974 (HM Stationery Office, SI no 377, 3p) which came into force last week, re- vokes previous Orders relating to the use of electricity for industrial purposes. At the time of going to press however, Orders concerning the use of electricity for heat- ing, and display and advertising lighting remain in force.

16 March 1974

Topical reflections

BY XRAYSER

Sleep

The lecture on sleep and drugs, delivered at a recent meeting at Bloomsbury Square, demonstrated that Dr Ian Oswald is deeply involved in the study of one of the problem diseases of our time. The practising pharmacist is very well aware of the enormous consumption of drugs in general and, in particular, hypnotics. It was not always so. Fifty years ago the bromides were prescribed to meet certain emergencies and chloral hydrate, sometimes reinforced with an opiate, had its devotees.

It is said, by way of explanation of the habits of today, that we live in times of stress and that therefore it becomes necessary to tranquilise and to ensure sleep, but I cannot think that there was no stress half a century ago. There was poverty, there was unemployment, there was a degree of malnutrition. There were many reasons for anxiety, but the assuaging of it was not such a simple matter as it has become today with the extremely wide range of capsules and tablets in elegant finish and colour.

It must come as a surprise to learn that, even in a drug-induced sleep, there can be varying degrees of restlessness which follow a pattern. What must have struck many pharmacists is the ease with which the habit of dependence may be acquired. We daily see prescriptions for what must be thought to be unnecessarily large quantities of hypnotics and tranquilisers, and there is evidence of supply in perpetuity of a product which was originally prescribed to meet a comparatively minor emergency.

Dr Oswald made a reference to caffeine and its effect at night on a group of people in their fifties. That was perhaps predictable, for coffee at bedtime followed by an analgesic containing caffeine could hardly be expected to induce restful slumber, yet many people finish off their day in just such a manner. The effect of drugs on sleep from hour to hour is of great interest, and Dr Oswald's researches may eventually alter the pattern of prescribing.

Soyer

I am greatly indebted to Dr S. Bradshaw of Hereford, for his letter commenting on a reference in this column to A. Soyer. The writer has, in the most courteous manner, filled a large gap in my knowledge. I knew nothing of Alexis Soyer and was not aware of his importance, and Dr Bradshaw is right in saying I gave no hint of knowledge in my comments. I was, I note, correct in my assumption that the letters to which I referred were not unconnected with the potato famine.

But Dr Bradshaw is not alone in coming to my assistance, for another correspondent has written privately to me giving much of the information contained in Dr Bradshaw's letter and enclosing with his comments a photocopy of the title-page of "The Modern Housewife or Menagere" — a volume "comprising nearly one thousand receipts" by Alexis Soyer. There is an illustration of the author from a drawing made by his wife, and a distinguished and debonair gentleman he looks.

Response

The surprise to me is that my brief reference to a druggist's recipe book and three recipes for soup in 1848 should have evoked a response from two of your correspondents who are able to help me with valuable information. But I should not have been surprised, for it is only one more example of the wide range of interests of your readership, of which I have had previous experience. One daren't put a foot wrong I But if all who discover my shortcomings point them out with the same courtesy and grace, I shall consider myself fortunate.

Chemist & Druggist 287

The van that's big on space,

small on costs, and easy on fuel.

The Fiat 850T gives you more space at /ess cost than any other van. With petrol economy of up

to 29 miles per gallon. Designed to carry over 12\ cwt, the 850T van gives you an extra-large, fully -lined interior of up to 106 cu.ft. capacity. Easy loading is ensured by wide doors, and a flat floor only

16" above the ground. Flush -sided and highly manoeuvrable, the 850T van is the ideal vehicle to speed your in -town deliveries, and avoid parking and access problems. Van body choices of two/three door, normal or high -roof versions to suit every need. The. 850T van is robust, comfortable and safe and offers you a two year anti-rust programme and warranty. Post the coupon today and we'll send you full details, and the address of your nearest Fiat dealer.

£991

2-door £1021.90

10

High Roof £1016.40 2-door £1046.10

All prices quoted exclude VAT, delivery charges and number plates. Special fleet terms available on request.

To: Fiat (England) Ltd.. Freepost, Brentford, Middlesex. TW8 9RY

Please send me full details of the 850T van.

Name

Trade

Address

Telephone

Current van(s) make and model

C&Dr/16/3

288 Chemist & Druggist

products

16 March 1974

Cosmetics and toiletries

Dana launch their hairspray

Tabu hair spray (£0 78), the first hair- dressing product to be launched in the UK by Dana Perfumes, will be available for sale in mid-April (see C&D, February 23). To promote it, Dana are offering a free hairspray with every 2oz Tabu spray Cologne purchased (£T35). A counter dis- play featuring the offer is obtainable.

The hairspray is said to hold the hair "gently but firmly", does not dull the hair and washes out easily. It comes in a white, black and gold aerosol can with the Dana violinist motif on the front (Dana Per- fumes Ltd, 19 Grosvenor Street, London, W1X 9FD).

Wombles at bath time

Bellair Cosmetics have launched a new range of toiletries based upon the popular children's characters, the Wombles. The first products to appear in the range are peach scented Womble talc (£0-39) and apple scented Womble bubble bath (£0-31). The packs — six for each product — have the different Womble characters illustrated and described, and as such offer a strong collection incentive.

Although aimed at the children's toiletries market, it is expected that the products will have a much wider appeal (Bellair Cosmetics Ltd, New Road, Wins- ford, Cheshire).

Moisturising lip conditioner

To protect the lips from the drying effects of the weather, Revlon have introduced a lipstick-sized moisturising lip conditioner (£0-70) that can be worn under lipstick; over the top to give extra gloss protection; or alone for a "natural" healthy shine. Small enough to be carried in a cosmetic purse, it comes in a burgundy container.

Revlon have added three products to their Moisture Prescription series: protec- tive hand cream (£0-85), that contains pectin and natural herb extracts to prevent dryness and chapping; anti-wrinkle cream for the eyes (£1-20), to be used at night; and anti-wrinkle stick (£1-20), a lipstick-size stick that is for use around the eyes (Revlon International Corp, 86 Brook Street, London W1Y 2BA).

Herbal range

Carter Brothers have introduced a range of "wild herb" shampoos and skin care creams in their Tiki range. Both products retail at £0-30, the skin care creams con- sisting of a choice of witch hazel, elder- blossom and calendula. The maker's in- troductory offer gives £01 2| profit on every item sold. The herbal products will be shown in the Helfex exhibition in London from March 17-20.

Also from Carter Brothers is a suntan oil (£0-45) incorporating "vitamin E, and an emollient base of soya, almond, and wheat germ oils" (Carter Brothers, Glen Laboratories, Shipley, Yorks).

"Natural" foam baths

Following the success of their natural shampoos, Aronde have introduced three foam baths — orange blossom, lemon and fragrant herbs— into the range. The 225cc bottles (£0-29) are the same shape as for the shampoo, but in miniature.

The foam baths are obtainable in counter display outers that hold six or twelve assorted packs (Aronde Labora- tories Ltd, Sherbourne Avenue, Binstead, Ryde, Isle of Wight).

Household

Vapona controlled release

Shell Chemicals UK Ltd, have introduced a new controllable flykiller, the Vapona cassette. It works on the same principle as the rest of the Vapona range, with the improvement that the flykiller is fully controllable. When it is no longer required to work the vapour can be shut off by closing the inner holder.

Vapona cassette (£1-21) is designed to kill flys, moths, mosquitos, beetles and many other insects in the home. Each cassette is effective for up to four months and will continuously protect a space of 1,000 to 1,400 cu. ft.

The cassettes are available in packs of 48, and the launch will be supported by national Press advertising (Distributors Smith & Nephew Ltd, Bessemer Road, Welwyn Garden City, Herts).

Sundries

Unichem nappy liners

Kemval nappy liners is the latest "own brand" product from Unichem. The packs (£0-50) contain 100 liners and are in pastel shades of pink, yellow or blue. On the front of the pack is a drawing of a steam engine which forms the outline of the opening that allows easy removal of in- dividual liners from the box (Unichem Ltd, Crown House, Morden, Surrey).

Jacquelle add ranges

Two cosmetic purse and holdall ranges have been added by Jacquelle to be avail- able in May. They are a range of canvas accessories consisting of three styles: a zip purse (£0 85), a "mini-traveller" (£1-95)

and large holdall (£2-75); and a "wet look" range consisting of a zipped cosmetic purse and three sizes of clip purses, prices from £0-85 to £1-50 (Jacquelle Sales, divi- sion of Jackel & Co Ltd, Kitty Brewster Estate, Blyth, Northumberland NE24 4RG).

Photographic

Bauer E16 flash unit

Mayfair Photographic have introduced a compact electronic flash unit with a built- in charger.

The Bauer E16 electronic flash unit (£21-95) incorporates a nickel cadmium battery which gives approximately 40 flashes per charge, say the distributors. To recharge the battery the unit is plugged into the mains with the lead provided.

Continued on p 293

Atlas Photof iasK other brand-leading cube.

Atlas are the top sellers across the hoard in the photoflash business.

They offer more nourishment for the dealer because they offer more nourishment to the user.

The beefy little cube on the right in the picture above, for instance, contains four zirconium packed sub-miniature bulbs that peak to around 130,000 candelas in just 13 milliseconds and stay up there where it counts above half peak for a healthy 15 milliseconds.

The equally brand-leading Atlas Tru-Flash IB peaks as fast, stays up there as long and socks out 7,500 lumen sees with peak light output of 0.45 megalumens.

While the Atlas Mini-Flash Super AG3B - brand-leader / again of course - produces identical performance while operating from a mere 2" miniature camera reflector.

Thorn lighting

Which brings us, finally, to the Atlas Magicube X; The brand-leader which is designed specifically for f the latest 126 cartridge cameras and all 110 cartridge cameras. Percussion ignited, it needs no battery and peaks in a startling 7 milliseconds. Which is very™ speedy indeed.

Somewhat like the profits that accrue when you stock Atlas. The brand-leader.

Thorn House, Upper Saint Martin's Lane, London, WC2H 9ED. Telephone: 01-836 2444.

290 Chemist & Druggist

16 March 1974

4- "*''.» r<i

ij^ji',* >tllllf»

THERE'S EVEN

TMSYEAR

7i

▲

371

THE FOUR MONTH FLYKILLER

I

16 March 1974

Chemist & Druggist 291

THE FAST-SELLING ONE BECAUSE.

it's automatic vapour releasing,

it's a product of Bayer Research,

it kills flies, wasps, moths and all domestic insects,

it's neat and complete in plastic holders ready for hanging or standing,

it comes in two sizes: MAFU 40, 85p+ VAT rsp, for average size sitting rooms and kitchens; MAFU 10, 45p+ VAT rsp, for wardrobes, cupboards, toilets etc.

IRE'S THE BIGGER THAN - LAST- YEAR BACKING

RADIO

reat commercial radio campaign at e same time as the TV on all of these ions -Capital, London Broadcasting, inchester Radio, Birmingham Radio, Clyde Radio, Swansea Radio and Tyneside Radio.

Big TV campaign throughout the country

bang-on the flykiller season. Millions will see the Mafu commercials

in London, Midlands, Lancashire, Yorkshire, North East, Scotland, Wales and the West, Southern, Anglia and Westward.

MAGAZINES

Mafu advertisements in Woman, Womans Own and Readers Digest will back the TV and Radio campaigns to achieve even greater Mafu sales.

SO GET THE BIGGEST EVER DISPLAY UP IN YOUR STORE FOR

THE FOUR MONTH FLYKILLER

Stock is available now. Order from your Chemist wholesaler or: [Vigglesworth Limited, Westhoughton, Bolton, Lanes (Telephone Westhoughton 2511)

FOR PROMPT DELIVERY

292 Chemist & Druggist

16 March 1974

Plenty of fun and games

and profits from Kwells this Summer.

This Summer, Kwells launches its biggest ever promotion* Colour- ful counter displays containing the great new Kwells Car Bingo game will be yours tree.

It's the ideal game for every family journey. Designed to keep the

children amused and make every trip seem shorter- and it's unique to Kwells.

Kwells is the name the family knows, and trusts. And we're making

KWELLS

Britain's leading travel sickness remedy

sure Kwells is the name they'll see. With advertising in Woman, Woman's Own, Reader's Digest, Drive, and leading holiday guides.

So take advantage of all the fun and games and order your share of the profits now.

available only from your Nicholas representative

16 March 1974

Chemist & Druggist 293

New products

•S5C.

Continued from p 288

With a flash duration of 1/2800 sec, the unit has a guide number of 36 with 25 ASA film. An exposure control calculator and neon "flash now" signal are also in- corporated (Mayfair Photographic Sup- pliers (London) Ltd, Hempstalls Lane, Newcastle, Staffs ST5 OSW).

Minolta 110 camera

A Minolta camera which uses 110 film cartridges has been introduced by Japanese Cameras Ltd.

The Minolta Pocket Autopak 70 (£49-95) has an automatic metering system linked to an electronic shutter with a shutter speed range from 1/330 sec to 10 sec. A 'Use flash or tripod" signal shows in the viewfinder when the shutter speed is under 1/40 sec. Inserting a Magicube for flash automatically sets the shutter to 1 /40 sec.

Measuring approximately 1 x 5 x 2^in, the camera weighs about 7oz. The 26mm /3-5 four element glass Rokkor lens focuses from infinity to 90cm and there is a built-in close up lens for focusing down

AGFach

to 50cm. A built-in lens cap locks the shutter in position and cuts off the view- finder.

The bright-frame viewfinder is compen- sated for parallax and changes colour when the close-up lens is in position. Focusing symbols and a red indicator are included in the viewfinder to allow focus- ing while viewing. A red warning lamp shows with a shutter speed of under 1/40 sec or when a Magicube needs replacing. The viewfinder has an oversize eyepiece and other features of the camera include provision for cable release and tripod, thumb-activated sliding film advance, and hinge-opening back (Japanese Cameras Ltd, Hempstalls Lane, Newcastle, Staffs ST5 OSW).

Improved cine colour

Agfa-Gevaert announce a new super 8 cine film, Agfachrome super 8 (£1-9040, a

completely new emulsion structured film with improved colour saturation and finer grain. Stronger brilliant colours as well as much improved rendition of skin tones. Film speed rating is 40 ASA, 17 DIN. Available in the UK from early April the film is presented in a restyled and colourful eyecatching new package. An extra aid is included with each pack — a memory tag, affording a quick "what, where and when" reference.

Agfachrome super 8 will be featured in major publicity campaigns this year, with additional promotional and point of sale material available for dealers (Agfa- Gevaert Ltd, Brent House, Great West Road, Brentford, Middlesex).

Prescrptbn

PIMAFUCIN

1 per cent suspension

Manufacturer Brocades (Great Britain) Ltd, Brocades House, Pyford Road. West Byfleet, Weybridge, Surrey Description Natamycin lOmg per ml as creamy-white sterile suspension Indications Oral thrush due to Candida albicans and mouth ulcers secondarily in- fected with Candida albicans Dosage Infants — 4 drops under tongue after feeds. Children and adults — 10 drops after each meal, preferably directly on to the lesions

Storage Away from light

Packs 5ml dropper bottle (£0-50 trade)

Supply restrictions PI, TSA

Issued April 1, 1974

NIFEREX tablets and elixir

Manufacturer Wilcox Laboratories Ltd, 215 Coldharbour Lane, London SW9 8RX Description Brown tablet containing equivalent of 50mg elemental iron as a non-ionic polysaccharide — iron complex. Brown elixir containing equivalent of lOOmg elemental iron per 5ml. Paediatric elixir, 25 drops approximate to l-25ml Indications Prophylaxis and treatment of uncomplicated iron deficiency anaemia Contraindications Known iron overload Dosage Prophylactic — Adults: 1 tablet

or 2-5ml daily. Therapeutic — Adults: 2 tablets or 5ml elixir once or twice daily. Children, 6-12 years: 5ml daily. 2-6 years: 2-5ml daily. Infants: 1 drop paediatric elixir per lib body weight three times daily

Precautions Care in peptic ulceration. Notes Niferex is a water soluble complex stable between pH4-5 to 110, which dis- sociates slowly after being acted on by stomach hydrochloric acid. The iron is re- leased close to the site of absorption in the duodenum and proximal jejunum, thereby minimising the risk of gastric upsets Storage Tablets should be dispensed in moisture-proof containers Diluent May be given in milk, infant formulae or juices

Packs Elixir — 240ml bottle (£1-12 trade). Paediatric elixir — 30ml dropper bottle (£0-42). Tablets — 100 (£1-15) Issued March 1974

HYRROTON-K tablets

Manufacturer Geigy Pharmaceuticals. Hurdsfield Industrial Estate Macclesfield. Thes. SK10 2LY

Description Red. sugar-coated tablet im- printed "Geigy" one side, each containing chlorthalidone 25ms and potassium chlo- ride 500mg — 6-7 mEaK (slow release) Indications Hypertension, oedema due to cardiac failure, hepatic cirrhosis, nephro- sis, oedema of pregnancy, premenstrual tension, diabetes insipidus Contraindications Renal insufficiency, hyp- erkalemia

Dosage Hypertension — 1 twice daily or 2 at breakfast time. Oedema — 1 or 2 once or twice daily. See literature for other indications. Swallow whole with meals Precautions Decreased glucose tolerance

may occur and diabetes aggravated in patients not previously displaying symp- toms. During prolonged therapy regular tests for glycosuria should be carried out and unexpected polyuria investigated. Hyperuricaemia may occur and acute attacks of gout precipitated. Abdominal pain, distention, nausea, vomiting or gastro-intestinal bleeding are indications for stopping treatment. Signs of potassium depletion eg muscle weakness may be remedied with additional oral potassium supplements. Should not be combined with potassium-sparing diuretics or used unmonitored in severe liver disease or patients with rising blood urea. Side effects Nausea and dizziness have been reported occasionally. Idiosyncratic reactions such as thrombocytopenia and leuopenia have occurred. Storage Protect from heat and moisture Packs 100 tablets (£1-33 trade) Supply restrictions PI. S4B Issued March 1974

STIE-LASAN 1 paste

Manufacturer Stiefel Laboratories (UK) Ltd, 825 Yeovil Road, Slough SL1 4JA Description Paste containing dithranol 01 per cent, zinc oxide, corn starch in white soft paraffin with 0-3 per cent salicylic acid Indications, etc As for Stie-Lasan 2 Packs 140g (£1-40 trade) Issued March 1974

Prices increased

Too late for inclusion in this week's Sup- plement, A. H. Robins Co Ltd, Horsham, Sussex, have announced price increases, effective March 18, in certain packs of Allbee with C, Dimotane LA and expect- orant and Robaxisal Forte.

294 Chemist & Druggist

16 March 1974

Cash in on the teenage market of 1953.

Everyone knows that teenage girls spend a fortune on cosmetics.

But when girls stop being teenagers it doesn't mean they stop worrying about their looks.

It's usually just the opposite. The older they get, the more they worry. Especially when they meet problems they never had before. Like wrinkles.

2nd Debut meets the demands that these new problems create.

As women get older their skin gradually loses the ability to retain the moisture that prevents lines and wrinkles.

2nd Debut replaces this moisture, causing wrinkles to fade and making skin firmerand smoother.

Throughout 1974 we'll be telling millions of women about 2nd Debut. We'll do it with a

year long campaign of full page ads in the magazines that post- teenage women read.

Magazines like Woman's Weekly and Family Circle, each with a circulation of over a million. And others like Woman and Home, My Weekly, and Woman's Journal.

They'll all be carrying a message of real interest to the teenagers of 1953. And 1943. And even 1963.

So if you've ever been impressed by the size of the teenage market, just think how many generations of ex- teenagers there are in the market for 2nd Debut.

DendronLtd.

94 Rickmansworth Road, Watford, Herts.WDi 7JJ. Tel: Watford 2925-1 .

CEF 1200

March 1974

Chemist & Druggist 295

frade

ellcome distribute Clic-Loc

le new Clic-Loc "child-resistant" cap for ttles containing tablets and other medi- les is now being offered by the Well- me Consumer Division, Crewe Hall, ewe, Cheshire, as part of their Certor nge. The Clic-Loc can only be opened pressing down firmly and twisting at e same time (C&D, December 1, 1973). 'Although no specific extra payment n be allowed for Clic-Loc within the isting container allowance," says Mr J. , Ottolini, general manager, "the parent no really cares will not object to paying le or two new pence for the cap." Clic-Loc, a trade mark of Owens-Illinois the United States, is supplied to the ellcome Consumer division by U G osures and Plastics Ltd, the licensee. Clic-Loc passed the US government tests i safety closures and conforms to the aft British Standard on resistance to lening by children.

Newman Labelling Machines Ltd, ueens Road, Barnet, Herts sell auto- atic capping machines which, they claim, n handle Clic-Loc closures. The Newman tomatic capping machine model AC is introduced into the USA four years o and has been handling Clic-Loc osures for the past two years. The com- ny say the machine needs no change of rts for differing bottle sizes and can readily changed from Clic-Loc to indard closure operation.

itrodale repackaged

w packaging has been introduced by I. Rodale & Co Ltd, Chestnut Close, )tten End, Berkhamsted, Herts, for their atrodale range of natural food' and vita- in supplements.

The products are to be re-launched at slfex '74, the Health Foods Exhibition, oomsbury Centre, London, March 17- | The plastic triangular packs have been

placed by Hermetet cartons, with a ing material of paper lined with poly- ene. Some tablets are strip packed in ange cellulose paper and placed in un- led cartons. The main vitamin and neral products are coded in 6 colours.

Day-Long is exhibited

Day-Long, the new roll-on antiperspirant- deodorant from Reckitt & Colman Toiletries division, Sunnydale, Derby DE2 9GG, is being introduced to the public at the Ideal Home Exhibition this month. The 42cc (£0-37) and 28cc (£0-294) deodor- ant are on show in the bathroom of the Evening News show house and it is esti- mated that they will be seen by one mil- lion visitors to the exhibition.

One of the features of Day-Long is the large-size roll-ball and housing which gives a more even flow and stops the roll-ball sticking during application. The deodorant is said to have a fast drying action and "three times as much active ingredient per cc as aerosols."

A £250,000 advertising campaign is planned for the launch period, estimated to reach about 16 million people. The advertising is supported by consumer money-off promotions and a range of dis- play material. Refills are planned for later in the year.

Now there are ten

Cutex are extending their successful Shaded Strong Nail series. To the original four colours they are adding six more in "stronger" colours (£0-45). Four are "pearlised", they are blackcurrant frost, redcurrant frost, russet frost and white frost.

The creme shades are prawn and prune juice (£0-45).

An attractive display unit containing six of each of the new shades and three each of the original shades, is now available from Chesebrough-Ponds Ltd, Victoria Road, Willesden, London NW10 6NA.

Kodak predict good year, but . . .

Kodak Ltd are forecasting that total 1974 spending by the public on photography will match last year. "This means another good summer season ahead, but without the annual growth we have enjoyed for many years."

This optimism is being backed with an extensive advertising and promotional programme. The spearhead will be heavy television advertising in all regions, from April through; to July, featuring Pocket Instamatic cameras and Kodacolor film.

However, Kodak are concerned about

supplies because of shortages of plastic moulding powders, steel and the other raw materials. They doubt their ability to meet the demand for Kodak 126 cameras and, in order to maximise production, are to discontinue the Instamatic 28 and 36 cameras. This will permit concentration on the Instamatic 56X, 155X and 255X. Materials shortages may also cause Pocket Instamatic supplies to be interrupted. At this stage major problems in film manu- facture are not expected. "However, it seems wise to suggest that dealers keep stocks to a moderately high level to cover any unexpected holds ups." To conserve plastic materials for camera manufacture, a switch is being made to cardboard out- fit boxes.

Co-op's slimming competition

The Co-op and slimming magazine Shape are inviting housewives at the Co-op's 700 pharmacies and drug stores to shed their bulges in a national "Watch your weight" contest. Ten first prizes of a week at a health farm can be won by contestants who answer six questions about slimming, buy one of the six slimming aids on pro- motion— PLJ, Sanatogen multivitamin tab- lets, Complan, Saxin, Nutriplan slimmers soup and Bisks biscuits — and then give their own reasons why they think slimming is worthwhile.

Sheen relaunch

Bellair Cosmetics Ltd, New Road, Wins- ford Cheshire, have relaunched Sheen women's hairdressing. The product comes in new-style packaging and has been in- creased in content to a 30g tube (£01 9) which has a "more attractive cap".

Sucron offer

Accepted Foods Ltd, Kingston Road, Leatheihead, Surrey, have introduced a 3p off promotion on their Sucron economy size (12 oz) to chemists. The offer will be easily recognisable to the consumer by the emblazoned reduction price on the pack. The offer will last until stocks run out. Major advertising spaces for Sucron have been booked in national newspapers.

Hexachlorophane removed

Hexachlorophane has been removed from all grades of Brasivol and Zeasorb pow- der, manufactured by Stiefel Laboratories (UK) Ltd, 825 Yeovil Road, Slough SL1 4JA.

Continued on p 298

I

Why our sun will be shining this summer.

The new Polaroid Sun will be shining out everywhere this summer when we start telling your customers what it stands for. Polaroid quality sunglasses that eliminate up to 99% of reflected glare. Up to 96% of ultraviolet light. And come in a range of fashionable styles.

We'll be telling them with a major television campaign reaching 36 million people, anything up to 24 times each; with three brand new commercials.

But that's not all. We'll have big colour pages in magazines like TV Times, Weekend and the Sunday Times Magazine, to reach another 25 million people.

So your customers can hardly help seeing our sun. And as it keeps on shining, your sales will be climbing all summer long. Make sure of your stocks now.

Polaroid Sunglasses H

'Polaroid' is a registered trademark of Polaroid Corporation, Cambridge, Mass., U.S.A. Polaroid (UK) Ltd., Rosanne House, Welwyn Garden City, Herts S Polaroid Corporation, 1974. All rights reserved.

298 Chemist & Druggist

16 March 1974

Trade News

Continued from p 295

Odol goes into Beecham range

Following their acquisition of the Lingner Group in Germany the Beecham Group have announced that sales and distribution of Odol Mouthwash in the UK will be transferred from the present agents, Carter-Wallace, to Beecham Proprietaries, Beecham House, Great West Road, Brent- ford, Middlesex.

Odol Mouthwash will be included on the Beecham proprietary medicine price list and supplies of the 45-cc and 85-cc sizes will be available shortly.

Simple Soap promotion

Albion Soap Co Ltd, 8 Wood Lane, Isle- worth. Middlesex, are to increase their advertising for Simple Soap by 50 per cent this year. Full-page colour advertise- ments are to appear in women's magazines including Good Housekeeping, Honey and Cosmopolitan, plus black and white adver- tisements in such magazines as Woman, Woman's Realm, and Woman & Home.

Summer shades

Four shades have been added to the creamy lipstick range from Rimmel Inter- national Ltd, 17 Cavendish Square, Lon- don W1M OHE. The summer shades are touch of honey, orange ice, sweet coral, and coral in gold. They come in either the push-up case (£0-15), or the twist-up type (£0-26).

Bisks display material

New point of sale material available from Bisks uses "luminous" orange and the slogan "Bisks work". Representatives of Fisons Pharmaceutical Division, 12 Derby Road, Loughborough, Leics, will supply shelf strips, shelf wobblers, special offer cards, dump bins, window stickers, dif- ferent price stickers and reduced price discs.

Rosy-toned lipsticks

Three lipsticks have been added by Innoxa (England) Ltd, Innoxa House, 436 Essex Road, London Nl 3PL, to their Jewelfast lipstick range. The three "rosy-toned" lipsticks (£0-33) are rose pink, dusty rose, and red rose, and will be available for sale in April

Dendron advertising campaign

Full-page advertisements, aimed at the post-teenage woman, are being featured by Dendron Ltd, 94 Rickmansworth Road, Watford, Herts, for 2nd Debut moisturiser. The advertisements are to appear in such magazines as Woman's Weekly, Family Circle, and Woman and Home.

Father's Day stickers

The Menswear Association of Britain have an extensive selection of display items for retailers to promote Father's Day on June 16. Based on the Father's Day symbol, the range includes door stickers, show- cards, posters, friezes, price cards and multi-usage stickers. Details from Father's Day Promotion, Box 462, Unique House, Eccleston Road, London W13 ORH.

Easter display units

Prince Matchabelli, Victoria Road, Lon- don NW10, have produced eye-catching display units for Cachet and Windsong perfumes to promote gift buying for Mother's Day and Easter. The silver and taupe containers hold the 1-oz Cologne, the purse perfume and 4-oz shaker talc

Polaroid camera stockists committing themselves to buy the same quantities as in January-June 1973 are offered special benefits under a merchandising scheme currently being presented by Polaroid representatives. Benefits include extended credit, a "generous" advertising allowance and a period in which dealers can take unlimited demonstration pictures at Polar- oid's expense.

The scheme involves the Super Swinger, Square Shooter 2, Colorpack 80/82, and 100, plus Super Swinger and Square Shooter 2 gift sets, and placement of the qualifying order for phased delivery in March and April will provide full settle- ment discount for payment in the third month following date of invoice. A stock- ist's local advertising allowance is calcu- lated from a base value per camera type (Super Swinger is 5p, for example) which is multiplied by various factors — up to five — depending on the media and size of advertisement selected. The allowances are additional to the free films offered to offset costs in specific monthly promotions.

Films replaced free

Qualifying stockists may also select a period of eight consecutive weeks in which Polaroid will replace without charge all films used in demonstrating their cameras (a year-round "Tab plan" to offset part of demonstration costs is already available).

Polaroid UK Ltd, Rosanne House, Wel- wyn Garden City, Herts, have also announced a record 40 per cent boost to their advertising campaign. By mid-July it will have totalled almost £350,000. The

of Cachet — all ribboned in brown. The Windsong container holds the 1-oz Cologne, 1-3-oz perfume mist, and 4-oz shaker talc — ribboned in green.

on TV j next week

Ln — London; M — Midland; Lc — Lancashire; Y — Yorkshire; Sc — Scotland; WW — Wales; and West; So — South; NE — North-east; A — Anglia; U — Ulster; We — Westward; B — Border; G — Grampian; E — Eireann; CI — Channel Islands.

Anadin: All areas Askit: Sc

Aspro Effervescent: Ln Close-Up: All areas except A, We Crest toothpaste: Y Head & Shoulders: B Harmony shampoo: All areas Oil of Ulay: U, B

Pears Lasting Care: Lc, Y, Cc, NE, A, U,

B, G

SR: All areas Signal: All areas Sunsilk hairspray: All areas Tegrin: Y, NE

A still from Polaroid's TV advertisement

largest part of the appropriation will go on network television, majoring on the Square Shooter 2. It will feature in the 1973 "ship" commercial that increased camera sales by almost 80 per cent on 1972. The spring campaign uses two new 30- second commercials with minimum of 20 peak time spots between mid-April and mid-July.

The Super Swinger will be highlighted in a national newspaper campaign of 29 large space monochrome advertisements reaching an estimated 65 per cent of the camera's prime buyers. The media list includes the Daily Express, Mail, Sun and TV Times. The Reader's Digest, Sunday Times and Sunday Telegraph magazines are on the colour schedule in May and June.

Currently, Polaroid are involved in a "lower profile" campaign to identify the practical uses of instant picture cameras to businessmen.

'Special benefits' for Polaroid stockists

March 1974

Chemist & Druggist

Volumatic Security Products

Volumatic Security Scanning Arm The

ultimate shoplifting deterrent, an electrically driven arm onto which convex mirrors can be mounted. Moves the mirror in a 1 20 degree sweep every 20 seconds. The mirror's movement maximises the deterrent of the convex mirror and gives added surveillance. Neat, modern and highly

effective.

Volumatic Cash Carrying Cases When snatched from the carrier, sounds an ear piercing audible alarm and sends off clouds of dense orange smoke. The cash is stained and made useless to the thief and the carrier is protected by a year's free insurance. It's a foolproof way to carry cash. Available in three sizes.

Volumatic Emergency Alarm

A multi-purpose portable audible alarm for floor or wall mounting : gives immediate 'press to sound' and 'press to silence' operation with ear piercing signal. Foot hand operated.

Volumatic Stoplifters Bright deterrent orange signs for hanging in retail sales areas. Each sign carries powerful anti-pilferage slogan on either side. A sure way of deterring the casual and impulse pilferer. Low in cost.

Volumatic Ceiling Mounted Deterrent Unit A new security device designed to provide a maximum deterrent to

shoplifters by constant movement of multi-angle surveillance mirrors.

A ceiling mounted arm on which are mounted three convex mirrors is driven in a circular motion by an electric motor. Can be fixed either to conventional or suspended ceilings. All the mirrors and the suspension tube in bright Volumatic deterrent orange. A fraction of the cost of similar products.

SHOPLIFTING

IS AN OFFENCE

WE ALWAYS PROSECUTE

Volumatic Anti-Pilferage Mirrors

Volumatic new generation circular convex mirrors with a bright orange 'hajlo' trim are the most effective low cost method of pilferage control ; three diameter sizes 1 6 in., 24 in. and 34 in. ; tough glass fibre backing makes them virtually unbreakable. For tight corners, the Volumatic Slimview

mirror is the answer. Oblong in shape it measures 24 in. wide by 1 6 in. deep. Bright Volumatic orange trimfor added deterrent effect Volumatic Two-Way Observation Mirrors give discreet surveillance of high pilferage risk areas. Available clear and indistinguishable from ordinary mirrors, or with Venetian silverstrip.

Volumatic Protecta/arm An entirely new. battery operated loop alarm system that provides an unbeatable method of preventing the theft of merchandise on open display. Requires no maintenance and running costs are virtually nil. Supplied with coaxial cable that cannot be bridged. Automatic re-setting of alarm. Powerful audible signal. Applications in all types of non-food

retailing.

All Volumatic security products are manufactured under stringent quality control and research is being conducted into the improvement of existing products and development of new products, particularly in the retail security field. We are always happy to discuss specific security projects with customers. All Volumatic products are backed by a one year written guarantee and a free deterrent notice issued with all retail security products. Solve your security problems now - send for literature today. Cut out this advertisement, attach it to your letter heading and return it to us or just write.

If you feel your store has special security problems, please don't hesitate to write or phone - our advice is freely available.

Volumatic Bomb Blanket

Designed to contain the blast from expedient (home made) bombs. Gives 1 6 sq. ft. coverage. Already in use by department stores and some public utilities. Designed to be placed over the bomb until disposal experts arrive.

Volumatic Limited - leaders in retail security

Volumatic Limited Dept CD Taurus House

Kingfield Road

Coventry CV6 5AS England

Telephone (0203) 84217/8/9

Volumatic Protectachain Chrome finished neat, flexible ball-link chain for securing goods on open display. Very low in cost. Case studies show it can totally eliminate pilferage.

made to make you profit

300 Chemist & Druggist

16 March 1974,

A MAN AND HIS PHARMACY

Employees' champion takes a 'rest'

After nine years on the Pharmaceutical Society's Council, William Arthur Bean- land has decided to "rest". Thus after the May election his will be one of the two familiar faces that will be missing from the Council Chamber.

What makes a pharmacist give up a big slice of his working time and, indeed, leisure time each month to represent mem- bers of the Society on its Council, espec- ially when two-thirds of the membership never trouble to vote? Although realising that there can be no explanation common to all Council members C&D recently put the inquiry to Mr Beanland. In his case, he replied, it was necessary to go back to the years immediately after the 1939-45 war, to find the answer.

When he came out of the services he naturally returned to his previous employ- ers. Boots Ltd, and to Kent where he had worked in the period between qualifying and being called up. Becoming somewhat unhappy in company pharmacy he decid- ed to move out and obtained several managerships in independent pharmacies in the same county. That was during the 1950's and it was perhaps then that he began thinking of the unrepresented state of the employee-pharmacist.

"I felt strongly that while the NPU was looking after the interests of the employ- ers there was no comparable umbrella for the employee." He lost no opportunity to

advance his views in the local NPU branch when he was secretary and in the Society's branch in which he was a com- mittee member for a number of years and eventually chairman. No doubt due in part to his efforts, the NPU set up an associate membership for employees to join and Mr Beanland became its presi- dent before it was merged into the Salar- ied Pharmacists Union.

"In retrospect I believe that all attempts to unite retail pharmacist employees are bound to be abortive. The majority have had little cause for complaint about their salaries in the post-war years. It is para- doxical that most of the push for group- ing the employees has come from employ- ers and not themselves", he declares.

Another point he feels strongly about is the ready availability of qualified cover for the supermarket type of store, the owners of which are non-pharmacists and in which only a small section is set aside for pharmacy.

Employee turns employer

As a champion of the employee, what made him turn employer? "Expediency", he says. He required a bigger platform to put forward his views and decided to stand for the Society's Council in 1965. Being successful at the first attempt he duly travelled up to town on three days each month to attend the meetings. Such

Showcards of special offers are absent from displays in the shop

Mr Beanland in his dispensary

regular absence from the pharmacy caused understandable problems and he decided to become his own employer so that he would not have to ask for time off — always provided locums were avail able, of course.

As a Yorkshireman — he was born in Bradford and qualified from there in 1941 — his footsteps turned in the direction of the "North" when looking for a business to purchase. "The asking price was much lower than in the South-east at the time and that was important." He finally settled on the one in which he still practises. It is in Lancashire and although the wear- er of the white rose, Mr Beanland agrees he has now after eight-and-a-half years been accepted into the fold of the red rose.

The pharmacy is at Rossendale, at least that is the postal address, but try to find it in the motorists' guide books or even Encyclopeadia Britannica and you will be unlucky. It is actually on the main road between Bury and Burnley but even at 30mph the motorist might easily pass through the place without knowing. Any signposts, if they ever existed, have been removed as if expecting an invasion from a hostile army.

The pharmacy itself has been established for many years, and is a typical "com- munity" pharmacy set in the centre of a suburban district and reasonably close to the surgeries of three doctors. There are no other pharmacies other than in the nearby towns of Burnley and Rawtenstall. As is the case with many long-established suburban pharmacies, the premises, not being custom-built, do not lend themselves to easy conversion in line with modern trends.

What of Mr Beanland's business? Some- thing of the order of 80 per cent of turn- over is accounted for by NHS dispensing. That might be professionally satisfying but there are dangers in relying so heavily on prescriptions and Mr Beanland appreciates the situation. For instance, he points to the increasing popularity of health centres. If all the doctors in the town should decide to go into a centre to practise they might well be far enough away to cause a dramatic fall in the numbers of prescrip-

:np- j

6 March 1974

Chemist & Druggist 301

ons being presented for dispensing.

Then again when the Government de- ided to increase the levy the numbers ropped by 25 per cent and even now ley are still down by 15 per cent.

Despite those forebodings, Mr Bean- ind has carried out a considerable amount f modernisation to the "front shop", (one are the dark-wood fittings, the high Hunters, the bays of gilt-labelled drawers, istead, there is now light-wood open ijustable shelving and pelmet lighting. Uncompromising in his attitude to both ilf-service and self-selection of otc medi- nes, the medicines counter is retained id customers must ask for medicines and e served with them from behind the >unter. It is not possible for customers i serve themselves — all medicines are ut of reach, either behind glass or on lelves behind the counter, with the more stent preparations kept in the dispensary.

The present method of display and sell

many pharmacies, he believes, is mak- ig it hard to substantiate the pharmacist's ill for a short general sale list. "The con- imer associations argue that when otc edicines are bought in a pharmacy the Je is usually made through the inter- lediary of a girl assistant. If we are to ive the monopoly of medicine sales then e must do the job the right way round.

is no good saying 'Pay us properly and |e will then act responsibly'. Let us be

Open Shop

y E. C. Tenner

is almost a year since we were inflicted ith value added tax, the most radical lange in taxation since the introduction i purchase tax. When I wrote on this bject prior to its introduction I enum- ated certain misgivings concerning in- eased prices brought about solely by the Idition of VAT, such as BP or BPC eparations sold over the counter, sur- cal dressings, etc. In my experience ese misgivings were unfounded, for I ve not found customers questioning ese increases and therefore apparently cepting them. Perhaps all of us have en conditioned and indoctrinated to pect increased prices. In fact, increases le solely to VAT pale into insignificance len compared with the swingeing in- eases we have experienced these past w months.

I have also been pleasantly surprised the speed the Customs and Excise have edited my monthly claims. This has rtainly applied when the figures sub- itted have been accepted by the com- ter. But alas there are long delays he- re errors are rectified. Last July, I was dispute over the findings of the VAT fice on one month's figures. This, of urse, was immediately challenged. The

seen first to be giving the necessary super- vision over sales."

At the same time, because of the por- tents mentioned above, a major structural alteration designed to open up the dispen- sary and bring it within full view of patients (and patients within full view of the dispensing pharmacist) has been post- poned until the actual situation is clari- fied. The present position, in which the sales area takes up about half the total ground floor area, and is completely sepa- rate to the dispensary, with a staircase down to the cellar between the two, con- tinues.

Mr Beanland's uncompromising attitude extends to window displays. The NPU plastic twin-carboy and pregnancy testing plaque are permanently displayed, together with a few seasonal medicinal items to indicate the professional nature of the business. But there are never any medi- cines promotions. The main displays are of baby requisites, toiletries, and hygiene products. Because of the artisan nature of the district, no cosmetic agencies are held. When he acquired the business, there was. as with many Northern pharmacies, a wines and spirits section, but this offended against Mr Beanland's ethical principles and was quickly discarded.

Also absent from either of the shop's two windows or from displays inside are showcards of special offers such as those

error was not rectified until January of this year. However, I look for a continu- ance of speedy settlements, errors and omissions excepted. I wonder whether other pharmacists have enjoyed or suf- fered similar treatment.

I am now convinced that VAT is a much better method of taxation than pur- chase tax, but I do not like the extra work involved and being an unpaid tax collector. VAT is certainly fairer to the retailer than purchase tax for it always annoyed me that tax paid was lost when breakage or theft of goods occurred or goods became unsaleable.

I only hope that with the advent of a new Government faced with a difficult economic position which might result in an increase of taxation, rates of VAT will tions or, at the worst, varying rates of tax on different classes of goods. Can we chequer. This can cause difficult calcula- tions or, at the worst, varying rates of tax on different classes of goods. Can we expect politicians or civil service financial wizards to appreciate these problems?

It is only a year since we had a massive repricing exercise, admittedly made easier by the excellent Chemist & Druggist Price List, and now we are experiencing an

provided by Care — his opposition to the scheme is well enough known not to need any elaboration here.

And what of the future? Mr Beanland is convinced that in ten years time NHS prescriptions will be dispensed in many fewer outlets. The Government having taken over the registration of pharmacies could easily reduce the number of outlets for NHS dispensing.

The vast majority of prescriptions might be made up at larger centres with the pharmacists being employees of the State. He believes, provided that a fully com- prehensive pharmaceutical service is given in all cases so that pharmacies do not de- generate into mere State dispensaries, that considerably fewer pharmacies having a minimum of two pharmacists per outlet could give a superb service with increased benefit to public and pharmacists alike. However welcome to some, and unwel- come to others, it is a picture that could easily materialise.

Mr Beanland's final comment, concern- ing his decision not to contest the Council election this year was "Nine consecutive years should be enough for anyone. After this length of time I need a rest from Council; I am sure Council and the elec- torate need a rest from me". As to whether the "rest" was to be permanent, or whether he would re-emerge fighting in 1975, he remained non-commital.

ever growing number of price increases. Can we ever look for a period of price stability? I wonder! I would certainly like to think so.

All traders are experiencing a most diffi- cult time and retail pharmacy is no ex- ception. I think it is the most difficult time since the war. In fact to me condi- tions are more difficult than those six dark years. We coped with inevitable shortages. Preparations were reformulated, quota systems were introduced. We knew what to expect, we knew what was in short supply. Once a quota was sold we had to wait for the next. But now we do not know what will be in short supply for each week. We see on our delivery notes these ominous letters M.C.S. or O.S.

Casualties

I cannot remember during the war years ever being short of bottles and containers, nor ever refusing a prescription because a product was unobtainable. Today I am concerned when receiving a prescription for a preparation not normally stocked whether it is available or will it be an- other of the casualities. I unpack whole- salers' orders with bated breath. Will I find alongside the entry of this special prescription item the dreaded letters M.C.S. or O.S.? You cannot expect the patient to understand.

However. I must pay tribute to my wholesalers on their excellent service and the frequency of deliveries during these difficult times with fuel and lighting re- strictions. I wonder how long all these deliveries can be maintained with the larger increases in petrol prices, but I am sure with organisation and foresight we shall be able to cope and give an effici- ent pharmaceutical service.

/AT — not so taxing!

New

It makes other feminine towe

Women have proved it. Nationally.

Women have tried and tested new Mene. And they liked what they tried. They found new Mene more comfortable than the towel they normally use.

Order Now.

More comfort, more absorbency, more protection, five sizes to choose from-aU powerful reasons why women will want New Mene.

Stock up without delay and be ready for the demand.

1 a little less comfortable

National Advertising to boost sales.

New Mene will be advertised with great impact in colour in specially selected magazines. In fact, 3 out of every 4 women in the market will read why they should change to new Mene.

Robinsons of chesterfield

Mew Mene. New comfort in feminine towels

16 March 1974

This could have been Gladys Pearson's last picture

Fifty-five years ago Gladys Pearson was diagnosed as a diabetic. Gladys was condemned to a life of almost impossibly rigid diet, with many spells of hospitalisation. The outlook for Miss Pearson was bleak.

But in 1921 Banting and Best made a discovery of tremendous importance : they demonstrated the vital role of insulin.

Soon after this discovery BurroughsWellcome commenced manufacture of the essential hor- mone in the UK. Consequently, Gladys and other diabetics were soon able to benefit from this breakthrough. Except for brief non-insulin periods of treatment in the early days, Miss Pearson

has been prescribed Wellcome* Insulins since they were first manufactured.

The use of crystalline insulin was pioneered by Wellcome whose considerable pharmaceutical experience, expertise and extensive production facilities have contributed fully to the compre- hensive range of insulins that are the lifeline of diabetics today.

Wfellcome

Insulins

Full information about wellcome Insulin is available on request.

*Tradc Mark

(Recent photograph)

Wellcome

Wellcome Medical Division,

The Wellcome Foundation Limited,

Berkhamsted, Herts.

1 March 1974

otheby's sale if herbals

il ! first items of interest on the second jj of the auction of Dr G. Mitchell's I ary at Sotheby's were the 1701 edition I the Amsterdam Pharmacopoeia (£55 I Gelder) and the first edition of the I i.rmacopoea Leovardiensis published in f uwarden in 1687. These municipal { rmacopoeias are much prized in the 1 herlands. It went to the same buyer for f .

l 1650 London Pharmacopoeia and a ] 1 edition fetched £100 and £42 respec- t ly (F. Edwards). The next lot con- I ;d of four books — the Dublin edition ( The Dispensatory of the Royal College i °hysicians, by H. Pemberton, 1747, and { Samuel Garth's poem The Dispensary, i 8 together with two others (£50 Herz- l ger). After this three books — R. I Soke's General Dispensatory, 2nd edi- t | 1765; Quincy's English Dispensatory, i a edition 1742, and Theobald's Dispen- s jry for military hospitals, 1761, went if the same price. In a separate lot ( ncy's Dispensatory of the Royal Col- l i of Physicians (the translation of the I jl London Pharmacopoeia) made £70, < wson). Quincy's The New Dispensatory ( : revision by W. Lewis) 1753, was a uired by Maggs for £38.

'arious editions of Pomet's history of c igs then came under the hammer. The f ': edition Historie generate des Drogues, | is 1694, went to Foyle for £350; The C npleat History of Druggs . . . done I i) English, 1st edition 1712, £200 ( iggs) and the 3rd edition 1737, £110 ( Henderson).

The collection of works by William 5 non, the 17th century quack, included 1 different titles and their various edi- i Is. Botanologia, the English herbal or I jory of plants, 1710, was acquired by I 'le for £240. This is a large folio t ion.

he prices of the dispensatories (octavo

From first day sale (last week p 247), works by Dodoens (above) and Culpeper (below)

editions) were as follows: — The Pharma- copoeia Londinensis or New London Dis- pensatory, 1678, 1696 and 1707 editions, fetched £90 (Hammond), £42 (F. Edwards) and £32 respectively. Seplasium, the com- plete English physicians or the druggist's shop opened, 1693, £80. The 1694 edition of Pharmacopoeia Bateana or Bate's dis- pensatory (£90 Dawson) while only £32 was given for the 1706 third edition (F. Edwards). Doron Medicum or a supple- ment to the new London Dispensatory, 1688 (£160) Salmon's Medicina Practica, 1692 (£210 F. Hammond).

The Compleat Chymical Dispensatory by Johann Schroder, published in 1699, and Englished by William Rowland, was secured by F. Hammond for £250.

Of the 19th century books on medical botany Stephenson & Churchill's fourth volume edition 1828-31 and the third vol- ume edition 1834-36 (both with hand col- oured plates) each obtained £200, while Woodville's Medical Botany first edition 1790-94 (uncoloured) and with fourth vol- ume with coloured plates 2nd edition 1810, reached £60 and £350 respectively.

J. P. de Tournefort was represented by English editions of his Compleat Herbal, 1719-1730 (£260 G. Henderson), his Materia Medico, 1708, (£48 Quaritch) and History of Plants growing about Paris with their uses in physick, 1732 (£55 Ridding- ton).

The last item from Dr Mitchell's Library was Wootton's Chronicles of Phar- macy, two volumes published by The Chemist & Druggist in 1910 (£22 Dawson).

Among other properties sold were the 1597 edition of Gerrard's Herball although not in very good order (£180 King) and John Parkinson's Theatrum Botanicum, 1640 (£260 Thin).

The second day concluded with some fine natural history books sent for sale by the Rt Hon the Earl of Cawdor. In pristine condition with exceptionally fine bindings they brought prices from £9,500 to £12,000. The total figure for the second day's sale was £98,088.

Chemist & Druggist 305

Coming events

Monday, March 18

Plymouth Branch, Pharmaceutical Society, Board Room, Greenbank Hospital, at 8 pm Discussion of resolutions for Branch Representative's meeting. (Annual meeting changed to April 4.) Romford Branch, Pharmaceutical Society, Macarthys Ltd, Chesham House, Chesham Close, Romford, at 7.30 pm. Discussion on motions to be presented to Branch Representatives' meeting.

Tuesday, March 19

Lanarkshire Branch, Pharmaceutical Society.

Nurses' recreation hall, Strathclyde Hospital, Motherwell, at 7.30 pm. Talk by Mr J. Fergus.on (assistant secretary, Pharmaceutical Society). South-east Metropolitan Branch. Pharmaceutical Society, Wellcome Research Laboratories, Beckenham. Joint meeting with West Kent Branch. Dr I. Stockley on "Drug interactions".

Wednesday, March 20

Brighton and Hove Branch. Pharmaceutical Society, Postgraduate medical centre, Brighton General Hospital, at 8 pm. Joint meeting with Brighton and Mid-Sussex Branch, BMA. Dr N. T. Pollitt (Roche Products Ltd) on "Vitamins and the elderly".

Dundee and Eastern Scottish Branch, Pharmaceutical Society, Sandford Hill Hotel, Wormit. Ladies' evening. Guest speaker, Mr A. Caimcross.

Leeds Branch, Pharmaceutical Society,

Lawnswood Arms, Otley Road, Leeds, Annual dinner dance.

London Branch, National Association of Women Pharmacists, 19 Great College Street, Westminster, at 7.30pm Annual meeting. Oxfordshire Branch, Pharmaceutical Society. Visitto Harwell atomic energy research establishment. Pharmaceutical Society, Society's House, 17 Bloomsbury Square, London WC1A 2NN, at 7 pm. Mr J. H. Stewart- Jones on "The action and uses of important topical ophthalmic drugs". West Glamorgan Branch, Pharmaceutical Society, Postgraduate medical centre, Morriston Hospital, at 8 pm. Brains trust. Panel : Dr D. Daley, Dr P. Parrish, Mr A. Uren, Aid J. Allison. West Middlesex, Hounslow and Wembley Branches. Pharmaceutical Society, Esso Motel, Wembley. Joint annual dinner and dance. York Branch, Boots Pharmacists' Association, Boots, Market Place, Tnirsk. Joint meeting with York Branch, Pharmaceutical Society, Mr W. H. Howarth (Boots Ltd) on "Should retail pharmacy be divorced from retail trade ?"

Thursday, March 21

Ayrshire Branch, Pharmaceutical Society, Savoy Park Hotel, Ayr, at 8 pm. Talk by Mr J. Ferguson (assistant secretary. Pharmaceutical Society).

Bedfordshire Branch. Pharmaceutical Society,

Halfway House, Dunstable. Dinner dance. Leeds Branch, Pharmaceutical Society, Merrion Hotel, Leeds, at 8 pm. Mr D. N. Sharpe and Mr A. G. Trotman on "Professionalism — management — trading — is there a conflict?" Cardiff, Newport and Monmouthshire. South-east Wales Branches, Pharmaceutical Society, Park Hotel, Cardiff, at 8 pm. Mr T. P. Astill (deputy secretary, NPU) on "Some legal pitfalls in running a pharmacy". West Metropolitan Branch, Pharmaceutical Society, Buckingham Suite, Royal Garden Hotel, Kensington, at 7 pm. Annual social evening and dinner.

Friday, March 22

Croydon Branch, Pharmaceutical Society, Greyhound Hotel, Croydon, at 8 pm. Talk on "Lloyds of London — the international insurance market".

Pharmaceutical Group Luncheon Club, Royal Society of Health, Cumberland Hotel, Marble Arch, London W1, at 12 noon, Mr A. G Trotman on "Pharmacist, manager, trader — is there a conflict ?"

Dewsbury Branch Pharmaceutical Society,

Postgraduate medical centre. Dewsbury General Hospital, at 8 pm. Dr J. M. Oldroyd on "Anaesthetics and drug interaction with them".

306 Chemist & Druggist

16 March

Sunbrelh shades better

In 1974, there's one make of sunglasses you'll be seeing all overthe country: Sunbrella.

What's more, you won't be alone.

Because 20,000,000 other people (69% of all adults in the U.K.) will be seeing them too-featured in3colour commercials on Thames, Anglia, Harlech, Scotland, Granada, Southern, Border, Westward, Midlands, Trident (Tyne Tees & Yorkshire), Channel & Ulster television.

That should give you some idea of the scope of Sunbrella advertising for 1974.

To give you some idea of the Sunbrella range, it contains over 120 different models! Covers every fashion, male and female. And provides every kind of lens: impact resisting, photo-change, polarising, Zeiss umbrals,CR39 (the kind used by moon astronauts).

We'll also supply you, free, with a choice of wire stands, highlighter stands & showcards. Plus special displays for the new Emerson Fittipaldi and Amy ranges.

Shades better?

Anyone can see they are.

Sunbrelh

Fora comprehensive catalogue plus all details of display material ask your Jacquelle representative, or else contact us direct: Jacquelle Sales Kitty Brewster Estate, Blyth, Northumberland Tel.no: Blyth 2596

16 March 1974

Chemist & Druggist 307

ional

Pharmaceutical Society of Great Britain

Rural area dispensing to be raised again with Department

The question of dispensing in rural areas s to be raised with the new Secretary of State for Social Services as soon as pos- sible, the Council of The Pharmaceutical society of Great Britain was told at its March meeting.

The General Practice subcommittee is ilso urging that an immediate standstill be mposed on the transfer of patients from prescribing to dispensing lists as an interim neasure.

The Council is also to make further re- presentations to the Association of the British Pharmaceutical Industry concern- ng the supply of small packs of galenical preparations to obviate unnecessary stock tolding by general practice pharmacies. The ABPI, in its reply to earlier represen- ations, had concentrated on the cost of ;uch packs, but it had been made clear in he Society's letter that that was not the nain point at issue. It was decided that 'urther representations should be made to he ABPI emphasising that price was not he factor considered by the Council to be nost important, and that the provision of mailer packs would be of great benefit to )harmacists in general practice.

The Council is to make further repre- ientations to the Health Education Coun- :il concerning naming of drugs in media eports about drug abuse and suggesting hat the HEC might approach the News- >aper Publishers Association on the natter.

The General Practice subcommittee, ifter considering the general principles of he sale of foods and other goods at naternity and child health clinics, agreed hat the time appeared to be opportune to legin discussions with the Department of lealth on the qiestion.

>e If -service

"he Council accepted the recommenda- ion of the Practice Committee that all merchandising techniques which involved | customer being able to select a medicine rom a display should be prohibited. In he Council's view, the merchandising echnique of self-service should not be pplied to the sale of medicinal products, md it is convinced that it is not in the in- erests of members of the public for mer- ihandising methods to be used which ncourage them to buy medicines they do lot require or more of a particular medi- ine than they need.

The opinion of the Council as it ap- plies to pharmacies was stated in a letter ent to all pharmacists in October 1969.

When the General Sale Lists Committee /as established by the Medicines Com- nission the Society urged the Committee hat self-service of medicines should not be lermitted in any retail outlet. The Medi- ines Commission "thought that such a ecommendation might prove difficult to

enforce equitably and that all they could do was to ensure that the products re- commended for inclusion in the lists were reasonably safe". Accordingly, the Com- mission made no recommendation about restricting or prohibiting self-service as a technique in the sales of medicinal pro- ducts.

After considering a report of further discussions with the General Sale Lists Committee, the Council decided to inform the Medicines Commission that it would support a proposal that all sales techniques which gave the public direct access to medicinal products should be prohibited by regulations under the Medicines Act 1968 — the regulations applying equally to all premises in which medicines were sold to the public. The display of medi- cines would then continue to be permitted, provided the public did not have direct access to them. The Council is convinced that the banning of self-service and self- selection in the sale of medicines would be in the overall interests of the public and would provide a clear indication of the difference between medicinal products and ordinary articles of commerce.

The Practice Committee continued its discussions on the possible registration of pharmacy technicians and decided that it would be appropriate to prepare a policy document on the subject with a view to it

The possibility that the Labour Govern- ment will make changes to the NHS Re- organisation Act may offer a new oppor- tunity for the question of planned distribu- tion of pharmacies to be raised again.

Mr J. Ferguson, an assistant secretary to the Pharmaceutical Society, told the Royal Society of Health pharmaceutical group on Monday that Labour had wished to see more local government representa- tion at area and regional level, when the Bill was before Parliament. At that time, the "political climate" had not been right for the Government to accept the desired control on contracts in health centre areas, but if Mrs Castle tabled a new amending Bill, it would enable the battle to be joined again.

Position strengthened

Although planned distribution had been a "failure". Mr Ferguson claimed that pharmacy's position had been greatly strengthened between the first Green Paper and the Act. Points won included the independence of pharmaceutical officers, their right to attend meetings, and their direct access to their authorities. The failure to achieve separation of the

being considered by the Council. It was emphasised that even if the Council con- sidered that registration of pharmacy tech- nicians by some specially constituted body would be in the interests of the profession, no action other than holding discussions with other bodies would be taken until the matter had been discussed at a general meeting of members of the Society.

Representatives of the Society and the National Pharmaceutical Union Executive Committee are to meet to discuss the use of the title "chemist" in advertising.

It was reported to the Council that work commenced on the building of the new headquarters at Lambeth on February 25.

The Council agreed to a recommenda- tion of the President that the following should be appointed to the ninth Statutory Committee for a period of five years from luly 4, 1974: Mr E. A. Brocklehurst, Mr

C. G. Drummond, Mr H. G. Moss, Mr

D. E. Sparshott, Mr B. I. Thomas.

The three regional pharmacist members of the working party on postgraduate education have been named as follows: Mr G. Calder, Mr E. Fitchett and Mrs J. E. Tinegate. It is hoped that the working party will meet for the first time in March.

The profession in USA

Dr W. S. Apple (executive director of the American Pharmaceutical Association) has accepted the Council's invitation to address the British Pharmaceutical Con- ference in Nottingham. He will speak on "Principal developments in pharmacy in the USA".

Also present at the Council meeting were Mr R. I. Semple (president of the Pharmaceutical Society of Ireland); Mr I. G. Coleman (registrar and clerk to the Council of the Pharmaceutical Society of Ireland); Mr B. lones (Rhanbarth de Cymru) and Miss I. F. A. Lewis (North Western region).

posts of Noel Hall area pharmacist and area pharmaceutical officer was regretted because there could not be the same level of expertise available on general practice pharmacy as there would be on hospital pharmacy. It was not sufficient to have a "consultative committee" — someone on the staff had to be available to advise, and pressure was still being applied to achieve this representation.

Mr Ferguson saw many potential areas of co-operation between general practice and hospital pharmacy, but warned that persuasion of the general practice pharma- cist that this was an advance for him and for the public depended upon the person- alities of those in regional and area posts. "The professional bodies can only set the framework in the law of the land and hope that pharmacists given responsibility will seek to raise the status of the pro- fession."

Fife cancellation

The informal dance arranged by Fife Branch of the Pharmaceutical Society for Friday. March 15. has been cancelled.

A second chance for contract limitation?

Containers Beatson

The Medical

Beatson, Clark & Co. Ltd., Rotherham, Yorkshire S60 2AA Telephone: 0709 79141 Telex: 54329

Beatson Clark

6 March 1974

Substantial tie-up between .'Oreal and Nestle

'Oreal of Paris have announced a major nk-up with Nestle Alimendana, under 'hich the Swiss company will gain a 49 er cent interest in a holding company 'hich in turn will have a majority stake l L'Oreal.

Mme Andre Bettencourt, the daughter f the French company's founder is to take over her 51 per cent interest in 'Oreal to a new holding company, of rhich initially she will have outright own- rship. At a subsequent stage Nestle will cquire 49 per cent by a share exchange, laving Mine Bettencourt the largest single lareholder in Nestle with around 5 per :nt of its capital.

L'Oreal's profits in 1972 were £9m. The eal which will have to be approved by ie French Minister for Finance provides sr L'Oreal's president (M. F. Dalle) join- ig Nestle's board and Nestle's president Ir Pierre Liotard-Vogt will become a irector of L'Oreal.

/lerck of Darmstadt iccused of overcharging

rnst Merck, of Darmstadt, Germany, are sing accused by the Federal Cartel Office f grossly overcharging for their vitamin 12 preparations. In Switzerland, the prices ■e one-third or even less than those larged by Merck and even in West Ger- lany, they are about one-third in some ises, it is alleged.

Merck claims that its market share of itamin Bi: has gone down lately — which

proof of considerable competition. On ie other hand, the Cartel Office alleges iat Merck's loss of sales has occurred rgely in hospitals as a result of reaction y "price conscious and expert chemists" hile in retail pharmacies where sales are w doctors' prescriptions they have re- pined high.

An open hearing of the case was due to ke place in Berlin this week. I In its latest statement covering the first !ne months of 1973, Merck reported a i-2 per cent increase in their domestic iles and 12-3 per cent in exports. The rices of their pharmaceutical products vhich comprise 60 per cent of sales) rose I only 14 per cent overall in 1973 and i only 7 per cent in the last five years, ie report added.

Soche chief on effects f monopolies report

'p to now compulsory measures such as lose enforced by the Monopolies Com- lission on certain Roche products had ot been effected anywhere else. Docu-

y

mentation on prices had been called for in West Germany, Holland and Australia, though it was not yet known whether this would have any consequences for the com- pany. The data had been handed in but no answer yet received.

This was reported by Dr A. Jann, presi- dent of F. Hoffmann La Roche in the Zurich paper Finanz und Wirtschaft.

Writing on the company's financial pros- pects Dr Jann states that turnover and profits in terms of Swiss francs last year stagnated due to currency changes. Had the balance been drawn up in dollars in- stead of Swiss francs he said, both would have risen by about 20 per cent in 1973. All sectors of activity developed well as a whole, though with marked differences be- tween country and country. Certain sup- ply bottlenecks and rises in material prices were causing some concern. However, Dr Jann indicated that this year there would be rapid progress in new fields of produc- tion without the traditional sectors being affected.

A new product expected to have a "big market" is the Roche sedative Rohypnol. Based on fhinitrazepam it should be re- leased in Switzerland at the end of the year.

He also stated that three further pro- ducts were at registration stage in Switzer- land which also had a "large potential market and which could, together with Rohypnol. compensate for anv fall in the tranquiliser sector". No further details were divulged.

Hoechst profits rise

Farbwerke Hoechst AG increased their domestic profits by 31 per cent to Dm 795 m in 1973.

Net profits available for dividend distri- bution ro^e by DM70m to DM296m.

The results of the international group have not yet been evaluated but are, according to the report published, also expected to show "encouraging develop- ments."

Briefly

Steetley Co Ltd had a trading surplus of £15-38m in 1973 (against £10-39m in 1972) from external sales of £113-31m (£731 3m). Profit after tax was £5-51m (£3-82m).

Bremner-White Ltd are moving to larger premises at Throckley Industrial Estate. Ponteland Road, Throckley, Newcastle- upon-Tyne NE15 9ES on March 18. Tele- phone: 0632-672311.

Greeff-Chemicals Holdings Ltd have been informed by Croda International Ltd that following the recent purchase of a further 180,000 Ordinary Greeff shares Croda is now beneficially interested in 1,620,000 Ordinary shares equivalent to 14-3 per cent of the issued ordinary capital.

Chemist & Druggist 309

Mr Barry Britland-Jones, sales manager of Industrial Pharmaceuticals Ltd, of Sale. Ches — who gained the Distributive Training Award to wholesaling and retailing firms (see C&D, February 2, p 106) — receiving the company's certificate from actress Peggy Mount

Appointments

Eli Lilly & Co Lid's purchasing manager, Mr A. L. James, is to take early retire- ment in April. His successor will be Mr R. Riley, BSc.

Rankolor: David Hart has been appointed group sales controller at Rankolor— the new name for the group previously trad- ing as Top Rank Film Processing.

Thomas Kerfoot & Co Ltd have appoin- ted Mr G. S. Nail their representative for Oxfordshire, Berkshire and Buckingham- shire following the retirement of Mr C. Endersley after 20 years' service in the company.

Mr R. M. Timson, BPharm, MPS, Dip AppI Pharmacol, will take up the post of area pharmacist for central and north Nottinghamshire, based at Kings Mill Hospital, Mansfield, on May 1. Mr Tim- son is at present principal pharmacist at Derbyshire Royal Infirmary.

CTBA-Geigy (UK) Ltd: Mr R. H. Wilson has been appointed to the board and becomes executive director (plastics and additives divisions). Mr E. Zangger, head of regional services, Switzerland, also joins the board of the UK company suc- ceeding Dr H. B. Knuchel, who has re- cently been appointed managing director of CIBA-Geigy (Canada).

Imperial Chemical Industries Ltd: Dr D.

C. Moore has been appointed the Aca- demic Relations Adviser for ICI in suc- cession to Dr T. I. Williams, who retires on March 31. Dr Moore will be respon- sible for all ICI's corporate liaison with universities and polytechnics, and will extend the original remit held by Dr Williams by increasing contact with uni- versities on the Continent. Jeyes UK Ltd have appointed Mr P. Hodgson. CA their managing director. Mr Hodgson. 36, joined Jeyes as an accoun- tant in January 1964, and two years later was promoted financial director of the then Jeyes Parozone Sales Ltd: the fol- lowing year also being appointed to a similar role at Jeyes Overseas Ltd. In 1970 he became financial director of Jeyes UK and of Jeyes Belfast, appointments he retained until his latest promotion to managing director.

16 March 197

Vlarket Mews

RUNAWAY PRICES

London, March 13: Seldom, if ever, can the commodity markets have had such a hectic period pricewise as that ex- perienced in the past week. Practically all essential oils and a good number of crude drugs are dearer. Chinese and Brazilian menthol prices leaped ahead particularly Brazilian which was quoted at £1800 kg against £13-50 last week. Brazilian ipecacuanha also moved up for the second week in succession. Dearer also were Curacao aloes, ginger, styrax, cardamoms, cassia lignea, nux vomica, and cochineal. Because of the floating pound it is particularly difficult to give market prices for honey. Troubles in Grenada have affected supplies of nut- meg; a range of East Indian, however, was quoted.

In sympathy with menthol, arvensis peppermint oil rose substantially with spot Brazilian quoted at £8-30 kg against £6-20 last week; Chinese was at £900 and American piperata about £19-00. Mysore sandalwood oil unobtainable for several months was quoted at £80 00 kg; a year ago it was at £14-00. Most of the other essential oils are also higher, petit- grain being an exception.

Among pharmaceutical chemicals, mer- cury salts, cream of tartar and amino- phylline were marked up.

Pharmaceutical chemicals

Acetomenaphthone: 100-kg lots £0-64i kg. Adrenaline: (per g) Synthetic, 1-kg lots EO-09 500-g £0-10; acid tartrate £0 075 and £0-80 for similar quantities. Aloin: 50-kg lots £9 kg. Aminacrine hydrochloride: £33 50 kg. Amylobarbitone: 50-kg £4 00 kg; sodium £4-55. Ascorbic acid: £6-00 kg; 5-kg £5-00 kg; sodium ascorbate, plus 8p; silicone-coated, plus 25p kg. Borax: BP grades. 2-4ton lots per metric ton, in paper bags delivered — granular £95; crystals £126; powder £103; extra fine powder £108. Technical grades less £26 per ton for British materials; less £10 for imported.

Boric acid: BP grade per metric ton in 2-4ton lots — qranular £127; crystals £178; powder £103; extra-fine powder £108 in paper bags, carriage paid. Technical is £26 per 1,000 kg less than BP grades for British material; less £10 for im- ports.

Bromides:	Crystals (£ per	metric ton).
	ou Kg	£ou Kg	ton
Ammonium	512-00	487 00	457 00
Potassium*	462-00	437-00	427-00
Sodium	456 00	431 00	421-00

*Powder plus £24 per ton.

Butabarbital: 50-kg £5-65; sodium £6-35 per kg. Butobarbitone: £5 40-kg for 50-kg lots. Calciferol: £380 per kg. Calcium pantothenate: £5-50 kg; £4 00 kg. Carotene: Suspension 20 per cent £28-50 kg. Cocaine: Alkaloid £222 kg; hydrochloride £202-75. Subject to DDA Regulations. Cyanocobalamin: £1 00 per g. Cyclobarbitone: £4 40 kg; calcium £0-40. Hydroxocobalamin: £3 00 per g. Iodides: (per kg) Ammonium £4-35 (50-kg) potas- sium £2 31 (50-kg); £2 29 (250-kg); sodium £2-96 (50-kg).

Iodine: Chilean crude £2 08} per kg; resublimed £3-07 in 50-kilo lots.

Mercury salts: Per kg in 50-kg lots; ammoniated powder £6 05; oxides — yellow £6 90 and red £7-15 perchloride £5 00; subchloride £6-35. Iodide £6-55 kg for 25-kg.

Methyl phenobarbitone: £5 55 kg for 25-kg lots. Narcotine: Alkaloid and hydrochloride in 25-kg lots £15 kg.

Nicotinamide: (per kg) £4 00; 5-kg £3 00. Nicotinic acid: (per kg) 1-kg £3-80; £2-80 in 5-kg

lots.

Pentobarbitone: 50-kg lots £5-20 kg for acid and

£5 50 for sodium.

Phemitone: 25-kg lots £4-24 kg.

Phenobarbitone: 50-kg lots £4 05 per kg; sodium

£4 45.

Phthalylsuphathiazole: 50-kg lots £1-60 kg. Potassium acid tartrate: Dearer. BPC £783 per mertic ton in bags delivered. Pyridoxine:: £13-75 kg; £12-75 kg in 5-kg lots. Quinalbarbitone: Sodium and acid £5-70 kg for 25-kg lots.

Riboflavine: £19 00 kg; 5-kg lots £18 00 kg. Sodium pantothenate: (kg) £7-50; 5-kg £6-50. Succinylsulphathiazole: 50-kg lots £2 40 kg. Sulphacetamide sodium: BP £4-13 kg in 50 kg lots.

Sulphadiazine: 50-kg lots £4 15; micro milled plus £0-15.

Sulphaguanidine: BPC in 250-kg lots £2 13 kg. Sulphamerazine: BP 50-kg lots £3-12i per kg. Sulphanilamide: 50-kg lots £1-40 kg. Sulphaquinoxaline: Sodium, Bvet C in 50-kg lots. £4-38 per kg.

Sulphathiazole: 50-kg £1-83 kg. Sulphamethizole: BP 50-kg lots £4 57. Theophylline: (50 kg) Hydrate and anhydrous £2-76 kg; 100-kg £2 73;— ethylenediamine (amino- phylline) £3 36 kg (50-kg) and £3-33 (100-ka). Thiamine hydrochloride: £9-20 kg; 5-kg £8 20 kg; mononitrate £9-70 and £8-70 respectively. Vitamin A: Oily 1 million iu per g £7-60 kg per 5-kg; dried acetate 325.000 iu per g, £6-10 kg; 500.000iu £7-25— both in 5-kg lots. Vitamin D , : Powder for tableting 850,000 Iu per 9 £25-00 kg; £24-00 kg.

Vitamin E: (per kg) 25 per cent (gel) £10-85; 50 per cent powder £8-50, acetate £12 kg; £11 for 5-kg lots.

Crude drugs

Aloes: Cape nominal; Curacao £1,050 metric ton spot.

Camphor: Powder £6 75 kg, cif.

Cardamoms: (per lb cif) Alleppy greens No. 1

£1-45; prime seeds £1-50.

Cassia: lignea, broken £1.280 metric ton. cif.

Ch Mies: Uganda £700 ton, cif.

Cinnamon bark: Seychelles Unquoted.

Cinnamon quills: four O's £0-46 lb.

Cochineal: Tenerife silver grey nominal; black

£11-50 kg spot. Peruvian nominal.

Cocillana: Spot £700 metric ton.

Ginger: (ton) Cochin £440, cif, Sierra Leone

£675, cif. Nigerian split £475, cif; peeled £700,

cif.

Honey: (per ton in 6-cwt drums ex-warehouse)

Australian light amber £635, medium £625, Can; dian £675, Mexican £550 (all approximate). Ipecacuanha: (kg) Costa Rican £3-45 spot; £3-1( cif. Matto Grosso £6-30 spot. Colombian £5-2! £5-10, cif.

Menthol: Brazilian £18 00 kg spot and cif. Chines £18-15 spot; £18-00. cif.

Nutmeg: (ton, cif) East Indian 80's £1,455; 110 £1.375; bwp £1,300. Grenada not offering. Nux vomica: £135 metric ton spot; £110, cif. Pepper: (ion cif) Sarawak black £650; whit

£975.

Styrax: £2-60 kg spot; £2-50, cif.

Witchazel leaves: Spot £1-60 kg; prompt shii

ment E 1 -55, cif.

Seeds: (ton) Caraway Dutch forward £1,50 cif. Celery: Indian £375. cif. Coriander: Morocca £103, cif. Cumin: Nominial. Dill Indian £19! cif. Fennel: Chinese £335, Indian £350, cif. Feni greek: £153, cif. Mustard: English £320-£340 spo Turmeric: Madras finger £295 ton, cif. Waxes: Bees' and Candellila nominal, Carnaub fatty grey spot £1.700 ton; £1,610, cif; prim yellow £2.150; £2.040. cif.

Essential and expressed oils

Amber: Rectified £0-29 ka spot.

Anise: Spot £30 00 kg; £26 50, cif.

Bay: West Indian about £14-00 kg.

Bergamot: From £12 00 kg as to grade.

Birch tar: Rectified £3-50 kg.

Bois de rose: Shipment £11-46 kg, cif.

Buchu: English distilled £265 kg.

Cade: Spanish £1 20 kg soot.

Cajuput: £1 50 kg on spot.

Camphor white: £3-00 kg spot; no shipment.

Cananga: Java £12 00 kg spot.

Caraway: Imported £18 00 kg. English £45-00.

Cardamom: English distilled £96 00 kg.

Cassia: Chinese not offering.

Cedarwood: Spot and cif £4-75 kg.

Celery: English £35 00 kg.

Cinnamon: Ceylon leaf not offerinig; bark, Eno

lish distilled £170 00 kg.

Citronella: Cevlon £3 00 kq soot and cif.

Clove: Madagascar leaf £3 15 kg spot; £3-10 cil

Coriander: £13 00 kq spot.

Cupeb: English distilled £18-00 kg.

Dill: From £9 30 kg spot.

Eucalyptus: Chinese £8 50 kg, cif. 80-85. per cenl Spanish £7-30.

Fennel: Spanish £10 00 kg nominal.

Geranium: (kg) Bourbon unauoted: Congo £14.

Ginger: English distilled £56 00 kg.

Juniper: Berry from £11 00 kq.

Lavender: French from £18-00 kg spot.

Lavender spike: £12 50 kq spot.

Lemon: Sicillian best grades from £10 00 kq soot

Lemongrass: Spot £4 00; £4-30 kg, cif.

Lime: West Indian £8-50 kg soot.

Mandarin: £8 00 kg.

Nutmeg: (per koj English distilled from Wes Indian £23 00; from E. Indian £27 00. Importei £5-70.

Olive: Soanish exports prohibited. Tunisian with drawn. Spot £1 .040-E1 .050 metric ton. Palmarosa: £10-50 kg spot and cif. Patchouli: Soot £7 00 kq: £6-75, cif. Pennyroyal: To arrive £4-90 kg. Pepper: Enqlish distilled ex black £55-00 ko. Peppermint: (kg) Arvensis-Brazilian spot £8-3( kg; shipment £8-20, cif. Chinese £9-00 spot ant cif. Piperata American from £19 00. Petitgrain: £12 50 kq. cif. Pimento: Offers withdrawn. Rosemary: £5-65 kq. sont. Sage: Soanish £8-80 ka snot. Sandalwood: Mysore £80 00 kq snot. Sassafras: Chinese £4 00 ka: Brazilian £3 00 soot Spearmint: Chinese £8-50 kq: American £11-00. Thyme: Red £65/70% £8-30 kg.

The prices qiven are those obtained by importers or manufacturers for bulk quantities and do no include value adr'ed tax. They represent the lasl auoted or accepted prices as we ao to press bul ■t should be noted that ;n the present state ol the markets quotat-ons change freguentlv.

INDROFA 74

BEAUTY— HEALTH— LEISURE TIME

International Trade Exhibition — Stuttgart Germany — 16-20 May 1974

The international meeting place for the specialist.

About 340 firms from 14 countries will be repre- sented by their products.

Essential for every chemist and pharmacist. A centre for information and advice.

Beauty and body care, health aids, requisites for expectant mothers babies and small children; equipment for leisure time activities; hobbies; home and house care; articles for the boutique.

Daily from 9.00 to 18.00 hours

Information and details of special travel arrangements from the sole agents in the UK and Ireland, for the Stuttgart Inter- national Trade Fairs, CES (Overseas) Limited, Bridge House, 181 Queen Victoria Street, London EC4. (Telephone: 01-236 0911 )

5 March 1974

Chemist & Druggist 311

SupervitE want to introduce you to the Polaroid Sun.

* (LONDON) LTD

This is one sun you'll be happy to have shining in your customers' eyes.

It's the Polaroid sun. And it tells your customers they're getting genuine Polaroid sunglasses.

It'll be displayed on point-of-sale materials, hang tags, and all promotional pieces.

The Polaroid sun will assure people they're getting a product that can get rid of up to 99% of glare and up to^ 96% of all ultraviolet light. And that it's made of 7 laminated layers including protective coatings which make Polaroid sunglasses scratch and shatter resistant.

And Polaroid has an extensive advertising campaign to help you sell them. To help you sell more, this year we have available a full stock of the complete range of 1974 sunglasses throughout W the season. This enables you to r replenish and balance your stock of Polaroid sunglasses especially when you need them most.

Polaroid Sunglasses. All season eye protection.

Distributed by Supervite (London) Ltd.

Unit 5,25 Lattimore Road, St. Albans, Herts. AL1 3XL. Telephone: St. Albans 55156. 'Polaroid' is a registered trademark of Polaroid Corporation, Cambridge, Massachusetts, U.S.A.

specify

Nystatin-

cream & ointment

or nystatin at economic prices

Full information and special hospital terms on request.

DOME LABORATORIES, DIVISION OF MILES LABORATORIES LTO .

STOKE COURT. STOKE POGES. SLOUGH. BUCKS. TEL: FARNHAM COMMON 2151 LftlAA

Dome is a trade mark

OM 503

312 Chemist & Druggist

16 March 197

he pleasant tasting and effective laxative

FRUIT FLAVOURED

LAXATIVES

Regularly advertised in Readers Digest and National Women's Magazine

Thos. Guest & Co. Ltd

Carruthers Street, Manchester M4 7HX Telephone: 601 205 2975

TANN-WADDELL LTD

Stirling Corner, Boreham Wood, Herts. Telephone: 01-953 2021

UNIVERSAL DRUG SECURITY CABINET

External dimensions are 24in high x 18in wide x 9in deep. Simply by turning the cabinet upside down right or left hand doors can be achieved or, double door cabinets are obtained. 672 square inches of shelf space to cater for all sizes of containers. Please write for literature and price list.

The Triangle Trust helps people of the Pharmaceutical Industry

The Triangle Trust 1949 Fund is an indepen- dent charitable trust administered by a Board of Trustees. Its primary aim is the relief of hardship or distress in the case of people and their dependents employed, or formerly em- ployed in the pharmaceutical industry in Great Britain and the British Commonwealth. Such relief may include assistance with the educa- tional expenses of children.

The Trustees are also prepared to consider applications for financial assistance, beyond the scope of an employer's responsibilities, with education or training in general or special subjects, including music and the arts.

For additional information, or to apply for assistance, write to:

The Secretary, Dept CD The Triangle Trust 1949 Fund Clarges House, 6-12, Clarges Street London W1Y8DH

i March 1974

Chemist & Druggist 313

Classified advertisements

lospital appointments Business for Sale

PHARMACIST

required P/T or F/T

The person appointed will work part-time at DODDINGTON COUNTY HOSPITAL and will in addition spend some time at PETERBOROUGH DISTRICT HOSPITAL. Hours can be by arrange- ment.

Salary: Part-time, £4.23 per session of four hours. Full time, on the scale £1 ,680-£2,130

Entry may be above the minimum on the scale in recognition of previous experience.

Prospective applicants wishing to see the Pharmacy should contact Mr. K. Littlefield, Hos- pital Secretary, at Doddington County Hospital, telephone Doddington 481. Further information may be obtained from Miss T. Robertson, Prin- cipal Pharmacist, Peterborough District Hospital, telephone 67451, or Miss M. A. Steane, Area Pharmacist, Addenbrooke's Hospital, Hills Road, Cambridge, telephone 45151. Applications should be sent to the Area Pharmacist at the above address as soon as possible.

VHIPPS CROSS HOSPITAL .eytonstone, London, E11 1NR.

:ULL OR PART-TIME

i E N I 0 R PHARMACIST

equired, at recently modernised ind enlarged pharmacy in this I64 bedded, mainly acute District lospital. Within easy reach of leasant residential areas and :entral London. Enquiries to krea Pharmacist. Tel. 01-539 622. Ext. 125. Application brms obtainable from Hospital Secretary, Ext. 351, returnable as loon as possible.

ILFORD AND DISTRICT HOSPITAL MANAGEMENT COMMITTEE

SENIOR PHARMACY TECHNI- CIAN Group post, based at Bark- ing but may be required to work at other hospitals within the Group. Salary scale E1458/E1815 p. a. plus £126 p. a. London Weighting. Applications to Group Secretary, King George Hospital, llford, Essex.

business pportunities

SUTTON COLDFIELD

kn opportunity to open a Retail 'harmacy Department in a well istablished busy Newsagent etc. >usiness. Doctor's surgeries are i close proximity to a good lass residential district.

Replies to Box No. 2235.

PHARMACY TECHNICIAN

CLATTER BRIDGE HOSPITAL

Certified Pharmacy Technician required for varied and stimulat- ing work in all sections of Hospital Pharmacy, providing comprehensive service to all hospitals in the Central Wirral Group (1117 beds). The depart- ment has been extended recently and extensively furbished and re-equipped.

Salary scale: £1 ,134-£1 .533 per annum.

For further information, telephone Mr. Gisborne, Principal Pharma- cist (Ext. 502).

Application forms available from:

Personnel Officer, Clatterbridge Hospital, Rebinglon, Wirral, Cheshire, L63 4JY. Tel. 051-334 4000, Ext. 424.

Closing date for return of com- pleted forms is 25 March 1974.

lease Address Box No. replies to :

Box No Chemist and Druggist

>5 New Street Square, London EC4A 3JA

rademarks

e Trade Mark No. 893125 consisting of the word ALEXANA and registered respect of "Perfumes, non-medicated toilet preparations, cosmetic pre- stations, dentifrices, depilatory preparations, toilet articles included in iss 3, sachets for use in waving the hair, shampoos, soaps and essential s was assigned on the 6 June 1973 by CHARLES OF THE RIT2 LIMITED Victoria Road, Burgess Hill, Sussex to ALEXANDRA DE MARKOFF SALES 'RPORATION of 40 West 57th Street, New York, State of New York 10019

WHIChIt WASmTHEN In'uSe"7 ™E G00DWILL 0F THE BUSINESS

A. NELSON & COMPANY LIMITED

71/73 DUKE STREET LONDON W.1 .

Manufacturing, Wholesale and Retail Homoeopathic Pharmacists

This private limited company is to be offered for sale by way of tender.

Particulars and forms of tender may be obtained on written request from

Warmingtons & Hastiest ancm

3 Albany Courtyard, London W1V 9RB

For Sale

TOILET PAPER

BULK SUPPLIES AVAILABLE

H. R. Danford Ltd.,

Coleridge House, Fairhazle Gardens, London, NW9.

Telephone: 01-328 3381/2/3

INCONTINENCE PADS. PANTS AND INTERLINERS AVAIL- ABLE from Stock. Prompt delivery. Competitive prices. Ring or write for details. BASINGSTOKE HYGIENE PRO- DUCTS LTD., 2b AMITY ROAD, READING. Tel 67688.

Please mention C & D when replying to advertisements

STAINLESS STEEL STABILITY CAB- INET 3.6 kw. Interior Dimensions 36.5in x 1 9.5in x 25.5in. Price £80. Ring Mr K. Martin. Sunbury-on- Thames 87411.

314 Chemist & Druggist

16 March 197'

Situations vacant

Assistant Pwcha/ing Officei

Due to the expansion of purchasing activities, an opportunity has arisen for a young professional Pur- chasing Officer to join the Purchasing Department of an expanding International Pharmaceutical Company. Experience in the pharma- ceutical or allied industries would be an advantage, and members or registered students of the Institute of Purchasing and Supply would be preferred. The modern plant is pleas- antly situated on the South

Coast and conditions of workareexcellent. If required, financial assistance will be offered to the successful applicant to cover re-location expenses. Contributory Pension and Life Assurance schemes are in operation.

If you are interested, write or telephone Eastbourne 51111 to : Mr. F. Binks, Purchasing Manager, Armour Pharma- ceutical Company Ltd., Hampden Park, Eastbourne, Sussex BN22 9AG.

Armour Pharmaceutical Company

Fine Chemicals and Pharmaceuticals Trader

aged 25/30

required to assist in developing expanding business in U.K. and overseas market. Technical knowledge and com- mercial experience essential. Salary range £2,500/£3,500. Pension scheme. Good working conditions. Successful applicant would spend first month in Germany to familia- rise himself with group operations. Please write to:

The Secretary, BRENNTAG (U.K.) LTD, Regal House, Twickenham, Middx.

TUNBRIDGE WELLS

Manager required for busy pharmacy in delightful village close to Tun- bridge Wells. Good supporting staff and minimum paper work. Excellent accommodation supplied free. 3 bed- rooms, kitchen, large lounge, also dining room. Salary negotiable, but not less than £2,000/annum. North- ern Ireland applicants welcomed- — interviews in Belfast. Apply in first instance to: G. Currie, M.P.S., G. Currie (Chemist) Ltd, 4, York Par- ade, Tonbridge, Kent. TN10 3NP.

LONDON N.8. — Capable assistant (mainly counter). Age not important if active. Part or full-time. Brisk and congenial atmosphere. Very friendly staff. Good salary and twice yearly bonus. Telephone: 340 1440.

Miscellaneous

FASHION JEWELLERY. Gentlemer you are far too busy to sell our vas range of fashion jewellery, so wh; not let us sell it for you by stockinc our range of elegant displays, eacf displaying a fantastic range of al the latest lines, clearly marked with the suggested retail price showincj you a handsome profit margin witf continuity of sales assured by re peats from our huge stock. These convenient units are provinc to be a tremendous success witf Chemists all over the country. Cus tomers areas are strictly observe; so why not make 1974 a good yeai by contacting us now for our reprel sentative to call. No waiting, goods left on the spot and working for yoi within seconds. Alternatively we send assorted parcels, just state how] much you wish to spend min. £30 seven days approval. We are proucli of our parcels and you will be verJI pleased that you contacted R. f| Vernon & Co., 36 Roman Road. Bir- stall, Leicester, also at 52 Mouni Road, Leicester. Tel: Day 0533 26402 Night 0533 675327.

FASHION JEWELLERY

Jodez (Manchester) Ltd. 34 Shudehill, Manchester M4 1EY Tel: 061-832 6564

Largest and most exclusive selection of Necklets, Brooches, Chainbelts, Dress Rings, Ear- ings (all types). Hair-Orna- ments, etc.

Wanted

WE WILL PURCHASE tor cash a complete stock of a redundant line, Including finished or partly finished Boods packaging, raw materials, etc. No quantity too large. Our representative will call anywhere. Il Write or telephone Lawrence! Edwards & Co. Ltd., 6/7 Welllngtonl Close, Ledbury Road, London, W.11. i Tel: Park 3137-8.

GOOD PRICES always paid for com- plete old Chemists shop Interiors, I including shelf, drawer, and dispen- sing units, showcases, jars etc, 127, i Pancras Rd., London, N.W.1. 01-387 6039.

Agencies

AGENCIES

DIRECTOR (reg. Chemist) re- quires agencies for Australian company in Far East market. Vast potential. Phone: 845 5967 VICKERS.

PHARMACIST REQUIRED

to manage suburban branch Rota duties — one week in four. No weekend rota. Adequate sup- porting staff. Salary to be nego- tiated. Assistance given with housing if required. Superannua- tion scheme in operation. Applications to: Secretary and Chief Executive Officer, Bright- side and Carbrook Co-operative Chemists Ltd., Castle House. Angel Street, Sheffield S3 8LS.

Shopfitting

Low Cost Unit

Shopfronts

600 Designs

e 36

Months To Pay

In Anodised Aluminium

♦ Built in Illuminated Signs Available from stock

* Installed in 2 Days on most sites

UNIT SHOPFRONTS LTD

LVP House, Park Royal Road. London N.W.10. 7LF.

PHONE: 01- 965- 9712

SHOPFRONTS and interior fittings by Chemist Specialists. WARWICK SHOPFITTING, 20 Rudd Street, London, SE18 6RS. Tel: 01-854 0343.

PLEASE MENTION C(D WHEN REPLYING TO ADVERTISEMENTS

Printed in Britain by W. S. CAINES Ltd, Plaistow. London E.13, and published by BENN BROTHERS LTD, 25 New Street Square, London, EC4A 3JA. Registered at the GPO as a newspaper. © all rights reserved. No part of this publication may be reproduced, stored In a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the prior permission of Benn Brothers Ltd.

March 1974

Chemist & Druggist 315

William Ransom is a very keen gardener

A scientific gardener, who grows and imports large quantities of raw materials - processes them to perfection, and supplies you with galenicals of which he is

justifiably proud.

When you've been in business for one hundred and twenty four years and remained completely independent - you've got to be good.

Established 1846 and still independent

HITCHIN • HERTFORDSHIRE ■ ENGLAND

316 Chemist & Druggist

16 March 197

17 GREAT NEW PACKAGE DEALS FOR EUROPE.

British Airways introduces Economy Pack. It's the new, cheap way to fly all kinds of things to the following 17 European destinations:

1. Barcelona 2. Basle 3. Berlin 4. Bremen 5. Brussels 6. Cologne 7. Dusseldorf 8. Frankfurt 9. Geneva 10. Hamburg 11. Hanover 12. Madrid 13. Malta 14.Munich 15. Stuttgart 16. Vienna 17.Zurich.

Economy Pack rates are in some cases as low as surface rates. In every case they're more than 50% lower than the general cargo rates. (For example, 400 kilogram- mes to Frankfurt may have cost you £94 in the past — with Economy Pack it's £42.)

To use Economy Pack all you do is pack your goods on a standard size pallet — up to40"x48".You can load the pallet with different items in different sizes and different weights — strap them on — and send the whole pallet to us.

We don't touch the goods. We fly the whole pallet. And because of that it can be very, very cheap.

Contact your cargo agent or telephone Jim Devitt on 01-759 3242 ext 4860 or send in the coupon.

Rates subject to Government approval.

Jim Devitt, British Airways Cargo, Heathrow Airport London, P.O. Box 99, Hounslow, Middlesex. Please send me further details of Economy Pack rates.

Name:

Position:

Company:

Address:

~1

l_„.

C1

J

British airways

cargo

upplement to Chemist & Druggist March 16 1974

protection for babys skin

ointment

for the prevention and treatment of Nappy Rash

Bengue &Co Ltd

Mount Pleasant,

Alperton,Wembley Middlesex. Tel: 01-902 1638

Manufacturers of Pulmo Bailly&Bengue's Balsam

2 — Supplement to Chemist & Druggist March 16 1974

Paddi-the

Last year Paddi led all the way. And here's how Britain's best-selling one-time nappy is going to pull even further into the lead in 1974.

PADDI IS UNIQUE

Paddi is the only nappy with a cotton wool facing. Its crimped cellulose layers draw the wetness away from baby. The

surface stays drier- reducing the risk of nappy rash.

It all adds up to a happy baby and a happy mother,who'll use Paddi time and time again.

Paddi is the Happy Nappy.

WE'LL SUPPORT PADDI WITH BIG ADVERTISING, ON TV. . . .

Forthe first time ever we're boosting Paddi onTV.

Supplement to Chemist & Druggist March 16 1974 — 3

happy nappy.

Powerful colour commercials promoting the Happy Nappy will be seen by over11 million women time and time again.

AND IN THE PRESS

Whole page colour advertisements for Paddi will be appearing in mother and baby magazines throughout 1974.

So stock up with 10's,20's and 30's -the sizes mothers want.

And by building your displays around Paddi,the brand leader, youTJ be happy,too!

PADDI pads

Robinsons of Chesterfield

4 — Supplement to Chemist & Druggist March 16 1974

20 reasons why Fennings New Cooling Tablets will give you a bigger cut of the profit

lower central incisor

lower central incisor

m

upper lateral incisor lower lateral incisor

lower first molar

lower first molar

1 ft

lower canine

upper central incisor

lower lateral incisor

upper canine

n

upper second molar upper second molar

upper canine

ft lower second molar

upper lateral incisor upper first molar

0

lower canine-

fff lower second molar

Every baby has 20 milk teeth. Fennings strawberry flavoured Cooling Tablets are a brand new way to soothe away the pain caused by the cutting of teeth.

And we can give you plenty more reasons. Fennings Cooling Powders are already a proven success in many parts of the country -and now we're going national with New Cooling Tablets,

6 L -i

Here are two of the ads. you'll be seeing in full colour.

5

" jl JL J-j

, .^though i

fi«P four Fvk w,h">* rW » '"d they "f

Starting in April, "we'll be taking full page colour ads. in Mother &Baby which reaches over 150,000 young Mums.

We'll also be takingmore advertising space in : Woman,

\\ oman s Own. • >

The Baby Book, < - ^ ^, Bounty Baby Book. »^ .

This will reach a further 8 million women.

Dont miss our fantastic launch bonus. You'll get one and a half boxes of Fennings Cooling Tablets for the price of one during March.

For further information, write to Fennings Pharmaceuticals 8611urst Road. Horsham. Sussex.

Eabycare

Supplement to Chemist & Druggist March 16 1974 — 5

CONTENTS

Nutrition of the pregnant woman

Should she eat for two? If she does, obesity may become a problem. Dr Frenkiel advises a well balanced diet with supplementary vitamins and minerals, with the calorie intake balanced to avoid excessive weight gain. She mentions drugs which should be avoided in pregnancy because of their possible teratogenic effects. 6

Drugs in human milk: their effect on the baby

Will the tablets harm the baby? is a vital question both before and after the birth. The dangers of drugs in preg- nancy are well known. Drugs secreted in the mother's milk could be equally dangerous but information on this sub- ject seems to be lacking. A pharmacist looks at the problems involved. 8

■

Baby food research: Which carbohydrate?

In theory, a number of carbohydrates could be added to a milk food to pro- vide additional calories. One manu- facturer explains how a suitable carbo- hydrate was chosen for their latest babymilks. 10

Advising on special diets: Phenylketonuria

Foods designed for babies with inborn errors of metabolism are lacking in essential nutrients and could be dangerous to normal babies. The phar- macy therefore seems the ideal place for distribution of these foods. But the foods available for the treatment of phenylketonuria could lead to con- fusion — some are almost nutritionally complete, others are supplements, and some are only suitable for older children. 10

Energy, protein and infant feeding

How do babymilk manufacturers know how much energy a baby needs? Re- quirements appear to be based on the intakes of infants who are growing normally. 15

Product and promotion round-up

In spite of three-day weeks and plastics shortages, the baby business appears to be booming, so much so that some manufacturers are increasing their pro- duction capacity. The disposables mar- ket seems particularly healthy with more mothers turning to disposable nappies and more manufacturers de- veloping ways to keep the baby dry. 16

o

6— Supplement to Chemist & Druggist March 16 1974

Nutrition of the pregnant woman

by A. L. Frenkiel BA, MRCS, LRCP, DPH, DCH, DRCOG, MFCM

It was once held that "a pregnant woman must eat for two". The view has been strongly contested and replaced by an opinion advocating a strict dietary regime, with a bias in favour of large amounts of protein as the chief nutrient.

Today we no longer believe that rigid quantities of different foods should be prescribed, nor that an exact dietary regime is practicable.

During pregnancy extra supplies of energy are required for the mother and the developing foetus. The basal metabolic rate rises steadily during pregnancy to about 25 Der cent above the usual, towards the last six weeks.

It has been calculated that the total re- quirements vary between 60,000-80,000 calories (these comprise the running costs of pregnancy plus the energy equivalent of the tissue in the product of conception and the uterine muscle). The figure is per- haps an overestimate because most women cut down their energy expenditure during preanancy.

Caloric needs cannot be assessed pre- cisely and there are great individual varia- tions. On the average, however, 60,000 calories may be all that is needed.

The physiological dietary requirements of pregnancy are set out below. They are not in any way special, nor are there any particular foods that should be avoided.

Daily net requirement of nutrients during pregnancy

Calories 2,000-2,200 (varies with activity). Protein 100-1 20g. 400 cal.-500 cal. Carbohydrate, fats, 1,600 cal.-l,800 cal. Calcium l-2g. Phosphorus 2g. Total iron 20mg.

A correct balance between intake of calories and output of energy is necessary. The best guide is the gain in weight.

It may also be helpful to consider the social circumstances of the prospective mother. Women with young children lead an active life, while those pregnant for the first time and perhaps not working eat more, exercise less and thus tend to put cn weight rapidlv. The cosmetic damage and loss of youthful appearance may be- come a painful reality soon after delivery.

Protein

During pregnancy about 500me of nitro- gen, representing about 4.000c protein, is stored in the new tissues of the foetus, placenta and uterine muscle. At least half the protein must be derived from animal sources. Protein deficiency may cause mis- carriage, growth arrest in the developing foetus and risk of perinatal mortality. The developing brain at its maximum velocity of growth requires a good supply of

nutrients and when deprived of protein be comes stunted. Deficiency of protein in thi foetus may produce mental subnormaliry Protein starvation is also a contributin] factor in some types of anaemia. First clas! protein is found in fish, meat, eggs, cheese milk and some vegetables.

Carbohydrates

Dietary advice should aim at the accep tance of a well balanced diet containing ; proportion of unrefined carbohydrate found in some cereals. Unpolished browi rice, wholemeal bread, bran and higl fibre starch foods will provide the basi and only small amounts of sugar and it products may be permitted.

The appetite regulating mechanisn seems to be affected by pregnancy. Womer develop cravings for special foods bu more often eat too much, depositing adi pose tissue. This normally serves as ; store for the future demands of lactation but as breast feeding is not popular fhi extra adipose tissue remains unmobilised Thus some women become progressiveh more obese with each successive child.

Restriction of high calorie processec foods - - sweets, chocolates and refiner, starch products — is advisable when tht mothers' weight gain exceeds 0-5ke pei week. The high fibre content foods havi greater satiety value and check overeatinj to some extent. In addition, they regulati the 'transit time of digested food and whei the sluggishly relaxed large bowel tends toj wards stasis and constipation, bran, browr bread and exercise keen the dise'tivc residuum on the move.

Fats

Blood cholesterol rises during pregnancy in spite of the increased metabolic rate The dangers of thrombosis and fatal em bolism during pregnancy are greater wher the blood cholesterol is high. The die! should contain a large proportion of non saturated vegetable fats. The essentia vitamins A, D and E are fat soluble sc adequate ingestion of fats is necessary Sunflower oil is high in unsaturated fats but corn and olive oils may be more acceptable, especially for uncooked dishe* and salads.

Minerals

The calcium requirements during preg- nancy are at least four times as high a< those of non-pregnant women. The weighl of calcium in the newborn is about 40-50g The drain on the mother's resources may caure softening of her bones and brittle- ness of teeth. Babies usually succeed in getting all they need but occacionally noi enough calcium is delivered across the placenta and defective calcification of teeth predisposes the child to caries. Rickets! may become evident in infancy unless in-j. I

Supplement to Chemist & Druggist March 16 1974 — 7

ased amounts of calcium and vitamin D : given to compensate tor the ante-natal ficiency. Milk is tne best source ot cai- rn, while cneese, cereals and vegetables jvide a proportion ot the requirements, jbihsation ot calcium trom bones de- lds to some extent on the relative pH the metabolic ash lie metabolic residues :sent in the organism). High protein ts tend to produce acid ash and cai- rn is removed trom the bones to butter blood pH. Vegetarians tend to have lser bones in old age. K supply of 2g of phosphorus per day ets both the demands of ihe growing itus and the metabolic expense of preg- pcy. This amount is easily found in the [scribed protein (lOOg) and in the cai- rn rich foods.

Most utilisable magnesium is found in fcetables.

The daily requirement of iron during gnancy is about 20mg. Only a tenth to ouarter of the iron ingested in food ches the blood stream so iron supple- pts are necessary from the second nester of pregnancy onwards. Usually img of ferrous sulphate daily is suf- ent but if the initial haemoglobin is low ce the dose is needed. Ferrous sulphate fumarate contain 30 per cent of uental iron, succinate 35 per cent and conate about 12 per cent. A pregnant

multipara seen late in pregnancy may re- quire parenteral iron treatment, but it is important to eliminate thalassaemia and otner haemoglobinopathies before giving a course ot iron injections.

The deficiency of iodine in water in some areas is treated by the water board authori- ties. Women subjected to successive preg- nancies should, nevertheless, supplement tne trace element available in drinking water by iodised salt and should include sea fish in their diet.

Vitamins

Ordinary diets provide suboptimal amounts of most vitamins. During pregnancy the demand is higher and supplements are advisable.

A dose of 1,000-3,000 iu daily of vita- min A is considered safe. The complex of aneurine, riboflavine, nicotinic acid and pyridoxine is found in fresh meat and liver, but Bemax, Marmite and yeast are excellent supplements. When a tablet sup- plement is required 01mg-0-5mg of Bi and 0-5-lmg Bj meet the daily need. l-2mg of nicotinamide might be helpful.

Vitamin Bu and folic acid are essential for normal formation of new red blood . cells. A supplement of 01 mg folic acid daily will maintain normal folate levels and larger doses should not be given to otherwise normal pregnant women because

of the danger of producing neurological damage in cases ot unsuspected pernicious anaemia. Only 01-0-5mg of folic acid, pre- ferably combined with iron, should be given routinely.

The daily requirement of 50mg vitamin C is easily provided in the ordinary diet. During pregnancy vitamin C supplements are desirable as leucocyte ascorbic acid is significantly lower in pregnant women (and in those on oral contraceptives), and reaches a minimum concentration during puerperium.

The vitamin D content of most diets is negligible. A supplement of 400-800iu should be started in the second trimester of pregnancy. To prevent rapid progress of osteoporosis vitamin D should be given in much larger doses (2,000iu) to pregnant women suffering from epilepsy being treated with anti-convulsant drugs. Asian immigrants in the UK are also a vulner- able group at serious risk of vitamin D deficiency. They easily develop rickets and osteomalacia.

As a general rule, no drug should be given in pregnancy, particularly in the first trimester, unless the benefits to the patient outweigh the dangers.

Finally, one cannot overstress the case against smoking during pregnancy, as it can adversely affect the baby's growth and development.

itrogenic or teratogenic effects of drugs

iternal medication

algesics

oin, Morphine icylates

drogens, oestrogens and I progestogens

icoagulants

hydroxycoumarin, ethyl poumacetate, sodium farin

{histamines

ihypertensives

erpine

malarials

oroquine & nine

microbials

oramphenicol thromycin ofurantoin Jium novobiocin ptomycin group phonamides racyclines

'neoplastics

orambucil hotrexate ium aminopterin

t J thyroid agents

himazole, Thiouracil I phylthiouracil F Bioactive iodine

Foetal or neonatal effect Maternal medication

Neonatal death Neonatal bleeding

Masculinisation and advanced bone age

Foetal death, haemorrhage

Anomalies* (ie defective development), infertility*

Stuffy nose, respiratory obstruction

Retinal damage*, death*, thrombocytopenia, cochlear damage

"Grey" syndrome, death

Liver damage*

Haemolysis

Hyperbilirubinaemia

Possible eighth nerve deafness

Kernicterus

Inhibition of bone growth, discolouration of teeth

Anomalies, abortion

Goitre, mental retardation, hypothyroidism

Corticosteroids

Cortisone

Diuretics

Thiazide diuretics

Expectorants

Ammonium chloride Potassium iodide

Ganglionic blocking agents

Hypoglycaemics

Phenformin

Sulphonylurea derivatives

Psychoactive drugs

Lithium carbonate Meprobamate Phenothiazines Phenobarbitone, in excess

Vaccinations

Influenza

Smallpox Rubella

Vitamins

Vitamin K analogues, in excess

Foetal or neonatal effect

Cleft palate*

Thrombocytopenia*

Acidosis

Goitre, mental retardation, cyanosis, respiratory distress

Neonatal ileus

Lactic acidosis* Anomalies*

Neonatal hypoglycaemia

Goitre in foetus Retarded development Hyperbilirubinaemia Neonatal bleeding, death

Increased anti-A and B titres in mothers Foetal vaccinia Congenital malformations

Hyperbilirubinaemia

*Evidence of foetal and/or neonatal effect is based on laboratory experiments with animals.

a—supplement to Chemist & Druggist March 16 1974

Drugs in human milk: their effect on the baby

by R. J. Greene, BPharm, MPS, Staff Pharmacist, Royal Cornwall Hospital (Treliske), Truro, Cornwall

The milk of lactating mothers is a minor route of elimination of many drugs, yet there have been few reports published and even now there is little research. Pharma- ceutical companies still do not generally include information on this aspect in the data supplied for new drugs. Experimen- tation would be difficult and costly and it could be argued that if the problem was serious there would be more impetus given to such studies. As it is, an indefinite number of mothers have been breast feed- ing while taking some medication — especially if non-prescription drugs are in- cluded — and there is no surfeit of adverse reaction reports.

However, there is no cause for com- placency. Although it is likely that many of the effects produced are reversible and transient, as drugs become more specific, more potent and more toxic, it becomes even more necessary to safeguard against unwanted effects. The newborn are at par- ticular risk because their defence mecha- nisms — gastro-intestinal enzymes, liver enzymes, the blood-brain barrier, and renal excretion are either inefficient or absent in the neo-natal period.

Three main factors influence the excre- tion of drugs in milk. Drugs can only ap- pear if absorbed by the mother. Where a choice exists, ie for intestinal, local or topical disorders, a non-absorbed drug should be given to the mother. For example, for roundworms, both piperazine and viprynium are effective, but the neurotoxic piperazine is absorbed into the

mother's blood and it may appear in the milk. Laxatives are another example (see table).

Generally, milk has a high fat content and is slightly acidic (approximately pH 6-5). Thus it will favour concentration of non-ionic or basic drugs from the blood. However, the fat content is variable and there are a number of other factors in- volved. Prediction of excretion patterns is not possible.

If the mother's usual routes of elimina- tion or destruction of a drug are com- promised, the serum level will rise and /or persist. There will then be a compensatory "shunt" to other routes, of which milk is one. A mother with liver or renal failure will probably have high levels of drugs in the milk.

Clinical significance

Even if we knew the exact levels in milk for all drugs, the knowledge would be in- sufficient to determine clinical significance. We need evidence of absorption by the baby of significant, ie pharmacological, blood levels and ultimately of clinical or toxic effects in the baby.

Thus little precise data can be given ex- cept for the few reported cases of such effects. Also, for some highly dangerous drugs, such as cytotoxic agents, the risk would be too great to warrant experimen- tation. To compile the accompanying table, several reviews have been abstracted. The authors usually have obtained some evidence direct from manufacturers when

available. The table should be interpreted with care for all but a few of the highly toxic drugs.

Other factors not included in the table should also be considered. Firstly, the baby will get its full share of environmen- tal pollutants such as insecticides, traffic! fumes, nicotine, and so on. Another factor is the possibility of allergens affecting the! baby. If the mother is sensitive to an allergen the baby may be also, but the baby will probably be more sensitive than! the mother. It must also be remembered] that any creams or ointments applied to] the nipple will be ingested by the baby. J Finally, even though small amounts ofl drugs in milk may not be toxic to the babylj they may make the milk bitter to taste,! dissuading the baby from taking thel breast.

The simplest solution would be to pre- vent all breast feeding by a mother tak- ing any drug at all which would be to] exaggerate the danger. Breast feeding is regarded by many as being beneficial! nutritionally and psychologically for the baby and emotionally satisfying for the mother. Neither should be denied this onl fpurious grounds.

The decision as to whether to medicate J or to feed, or both, will probably be based J on the following guidelines.

Is the drug essential to the mother?)! Evidently long term treatment for chronica disease (anti-thyroids, anti-coagulants) can-| not be interrupted and acute infection may! also need medication.

If essential drugs are liable to affect thel baby breast feeding will have to be fore-| gone, possibly only temporarily. If the drug is apparently harmless, the physician | may decide to "wait and see", continuing J feeding but observing the infant carefully.

If the drug is inessential the choice mayi lie with the mother. She must decide with! her physician whether the temporary dis-J comfort of her illness warrants the dis-| continuation of breast feeding.

The pharmacist when selling otc medi-| cines must warn the lactating mother ofl Continued on p 101

Low or negligible risk of danger to infant

(Average or moderate doses)

Antimicrobial

Erythromycin Metronidazole Nalidixic acid Nitrofurantoin Sulphones

Analgesics

Dextropropoxyphene, paracetamol, codeine in discontinuous use only

Indomethacin

Cardiovascular system

Almost no information Central nervous system

Alcohol — modest amounts Nitrazepam, chloral hydrate

Appreciable risk

Aminoglycosides (streptomycin, gentamicin, etc)

— otic, nephro toxicity Penicillins

( 4-cephalosporins ?)

— sensitisation and later allergy (NB also from penicillins in

cow's milk) Sulphonamides (including co-trimoxazole

— rashes

Narcotics (especially in

addicted mothers) Salicylates

— rashes, gastro-intestinal distress Ergot alkaloids

Digoxin possibly a risk

Barbiturates — respiratory depression, ataxia

Low risk

Appreciable risk

Central nervous system (continued)

Phenothiazines — quite high

doses tolerated Phenytoin and primidone Tricyclic antidepressants

Gastro-intestinal tract

Antacids except

Anti-diarrhoea mixtures Bulk laxatives — eg Isogel,

Celevac Faecal softeners — eg dioctyl

sodium sulphosuccinate Endocrine

Oral contraception — reportedly safe

Miscellaneous

Anti-histamine/anti- nauseam Nicotine — apparently harmless but depresses milk output

Diazepam

— sedation, bilirubinaemia (other benzodiazepines?) Lithium compounds

— milk has half blood level Other anti-convulsants ( ?)

sodium bicarbonate (absorbed) — alkalosis ?

Stimulant and vegetable laxatives

— neonatal hypermotility

Anti-diabetic eg tolbutamide Anti-thyroid eg carbimazole,

thiouracil, iodides Corticosteroids Sex hormones

Anti-coagulants, cytotoxic/ anti-neoplastic, radiochemicals — absolute contra-indication

Supplement to Chemist & Druggist March 16 1974 — 9

wife'*

1 a

(raWenV babies * come in all sizes

JOHNSON'S have a way with babies. It's because JOHNSON'S Baby Products are so gentle and pure.

It means little JOHNSON'S babies grow into big ones. Then they have JOHNSON'S babies of their own. And so it goes on.

That's why it's a good idea to keep plenty of JOHNSON'S Baby Powder, Oil, Lotion, Shampoo, Soap and Cream in your shop.

You'll find your profits will grow as fast as the babies.

JOHNSON'S is one tiling you're never too big for. © ty&mcnJfctvwcn

mm

■

mm

,:Ji

baby-dry

One-way feers

' I wi n

oil"

baby <8N° lotion

10— Supplement to Chemist & Druggist March 16 1874

Baby food research: Which carbohydrate?

The calorie content of modified cows milk is made to resemble breast milk by the addition of carbohydrates. In their latest babymilks — Ostermilk complete formula and Ostermilk ready to feed — Gla.xo-Farley Foods chose maltodextrin as the carbo- hydrate supplement. In this article they explain why.

The major problems we set out to over- come when formulating the new milks were hypocalcaemia and high solute load- ing, brought about by the higher levels of minerals and protein in cows' milk. Oster- milk ready to feed is manufactured by standardising whole milk for fat and pro- tein by the addition of cream, maltodextrin and water. The protein and accompany- ing minerals can therefore be reduced below the previous levels of Ostermilks, the fat replaced by cream, and maltodex- trin added to bring the calorie content up to 70 calories per 100ml.

In theory, a number of carbohydrates could have been used to supply the extra energy.

Sucrose is one, but may encourage de- velopment of a "sweet tooth" with sub- sequent problems of obesity and dental caries in later life.

Glucose has a high reducing action which may decrease the stability of the food leading to unpleasant changes in the physical and chemical characteristics and loss of nutritive value. Glucose exerts a relatively high osmotic pressure in solu- tion and might increase any tendency to vomiting or regurgitation.

Fructose suffers from similar disadvan- tages. It is metabolised by a different path- way so to rely on this sugar as the main source of energy would be unwise until more is known about its utilisation by the infant. The strong, sweet taste may again encourage early development of a "sweet tooth".

Starch cannot be used in more than small quantities because of its high vis- cosity in solution, and because of the low concentrations of alpha-amylase found in the infant gut. In the absence of this enzyme, starch is not digested and is therefore nutritionally valueless.

Maltodextrins are starch hydrolysates

Concluded from p 8

the possibility of the drugs being secreted in the milk.

Bibliography

B. E., Journal of Hospital Pharmazy, 1970,

27

Takyi, 317.

SmitheMs, M. B. and Morgan, D. M , Practit'oner, 1970, 204 14.

Freeman, D. J , On continuing practice (Ontario Col- lege of Pharmacy), 1973, 1, 15.

International Drug Therapy Newsle ter, 1973, viii, 35. Knowles, J. A., Drug Therapy, 1973. 1, 23. Burn. J. H.. Excretion of drugs in milk, Briitsh Medical

Bulletin, 1947, 5m 1113. Knowles, J. A., Journal oj 'Paediatrics, 1965, 66, 1068. Dropabov, V., International Archives of Speculative

Physiognomy, 1903, Ixvii 1329.

produced by converting pure refined cornstarch into sugars, pro-sugars and edible dextrins. The maltodextrin added to the Ostermilks therefore contains a mixture of the stages occurring when starch is naturally digested. A variety of enzymes present in the gut complete the digestion of maltodextrin to maltose which is acted on by maltase to produce glucose. Maltodextrins have a high molecular weight and do not exert a great osmotic pressure, so there is less likelihood of gastric distension.

They are slowly absorbed and may satisfy the babies' hunger for longer. Clinical trials have shown a flat blood glucose curve in infants. This property may lead to less frequent feeds, reducing

the risk of overfeeding and possibly mini- mising night feeding at an earlier age.

By feeding a milk containing lactose and maltodextrin, no single digestive pathway or enzyme is overloaded. Lactose is diges- ted by lactase which is one of the last diaccharidases to appear in the intestinal tract of the foetus. Pre-term and some1 full-term infants may have difficulty in digesting lactose, especially large amounts.

All disaccharidases are present from the third month of gestation and most reach maximum activity during the 6th and 8th months. Lactase however does not reach! maximum activity until the end of nor- mal gestation. Lactase is also one of the first enzymes to decline when there is ai gastrointestinal upset or episodes of diarrhoea. As the new Ostermilks contain both lactose and maltodextrin we have lessened the risk of feeding more lactose than the quantity of lactase present can cope with.

In rare cases, the infant is born without any lactase. These infants will show lac- P tose intolerance whatever milk they arei fed, including breast milk. The smallest I amount of lactose will produce diarrhoea, \ acid stools and excess amounts of sugars in the stools.

Breast milk contains 7.0g lactose in ji every 100ml, and the new Ostermilks con- 1 tain a total of 9.4g carbohydrate. If this i was added solely as lactose, symptoms of 3 intolerance would result.

Advising on special diets: phenylketonuria

One area of baby feeding in which the pharmacist should be able to give expert advice is in the supply of special diets.

Classical phenylketonuria results from an inability to metabolise phenylalanine by the usual pathways. There is a de- ficiency of the liver enzyme phenylalanine hydroxylase which normally converts phenylalanine to tyrosine. Abnormal meta- bolites and phenylalanine accumulate in the blood and prevent brain growth.

As all natural protein foods contain phenylalanine, this accumulation begins as soon as the newborn baby takes milk. After 1-4 weeks the phenylalanine and abnormal metabolites phenylpyruvic acid, phenylacetic acid, phenyllactic acid and hydroxyphenylacetic acid appear in the urine. If the disease is detected soon enough the amount of phenylalanine in the diet can be strictly controlled and the risk of mental deficiency reduced.

Being an essential amino-acid, phenyla- lanine cannot be completely excluded from the diet, so treatment must aim at provid- ing sufficient phenylalanine for growth without allowing a surplus to accumulate.

Accumulation of phenylalanine also in- hibits tyrosinase, the enzyme responsible for conversion of tyrosine to melanin and the phenylketonuric often shows a lack of pigmentation, with blonde hair, blue eyes and a light skin. Characteristics of the un- treated disease are convulsions, eczema and a musty body odour resulting from the phenylactic aoid secreted in the per- spiration.

Phenylketonuria is inherited as an auto- somal recessive condition in which both parents of the affected child carry the

gene but are apparently normal them- selves. The disease affects 1 in 10,000 to 20,000 of the population and about 1 per- son in 50 to 1 in 80 are carriers.

Routine screening has been carried out in the newborn since the early sixties. The most accurate way of detection is to measure phenylalanine levels in the blood. The Guthrie test, performed between the 6th and 14th day of life depends on the fact that certain bacteria cannot grow without phenylalanine in the culture medium. Blood specimens are incubated on an agar plate impregnated with Bacillus subtilis and a halo of bacteria grows around the blood spots in proportion to the phenylalanine content of the blood. Antibiotics given directly to the infant or via the mother in the breast milk render the test invalid.

The diagnosis of phenylketonuria is confirmed by testing blood phenylalanine and tyrosine levels. In classical phenyl- ketonuria the serum phenylalanine level is greater than 30mg per 100ml (normal values l-2mg per 100ml), the tyrosinelevel is normal and the abnormal metabolities can be demonstrated in the urine.

Protein supplements available for the treatment of phenylketonuria are pro- tein hydrolysates from which most or all of the phenylalanine has been removed or a new range made from synthetic amino acids free from phenylalanine.

They are not usually nutritionally com- plete but serve as the basis of a diet to which extra vitamins and minerals, fats and carbohydrates must be added. None

Continued on p 15

Supplement to Chemist & Druggist March 16 1974 — 11

THE BEST OF

STEADY SELLERS

indigestion tablets

Dinnefords

for qtiick i ,

		"3§

ABROAf

Beecham Remedies for indigestion and holiday tummy, for constipation, wind and headachy tiredness . . . they're all household words, known, trusted, asked for day after day. They're all heavily advertised too, in the press, on TV or both. Check stocks and displays now - let your customers see you stock these famous remedies. Then you'll benefit fully from the advertising, the demand and Beecham's active support of price maintenance.

BEECHAM HOME MEDICINES- BEST SELLERS ALL ROUND

Beecham s Powders

Tablets. + Hot Lemon Phensic Tablets

Macleans Indigestion Remedy

Powder. Tablets

Iron Jelloids

Fynnon Calcium Aspirin

Tablets

Cephos Powders. Tablets Ellimans Embrocation

Germolene Ointment, Footspray, Plasters, New-Skin Setlers Tablets

Veno's Standard and Honey & Lemon Fynnon Salt

Dinneford's Gripe Mixture Yeast-vite Tablets Phosferine Tablets, Liquid Fynnon Spa Bath Salts and Liquid Beecham s Pills

All Fresh Clean-up Squares, Baby Bottom Wipes Eno Fruit Salt' Germoloids Ointment, Suppositories, Moist Toilet Tissues Phyllosan Tablets Ashton & Parsons Powders Mac Lozenges

Night-nurse (Southern, London TV.) Diocalm Tablets

BEECHAM PROPRIETARIES. Beecham House. Great West Road, Brentford Middx Tel: 01 -560 5151

WHY GOLDEN BABE HWE BEEN GETTING A LITTLE BEHIND IN THEIR NAPPIES LATELY.

Supplement to Chemist & Druggist March 16 1974 — 13

This is an apology.

Golden Babe Bambi has been so successful that were finding it hard to keep up with your sales.

But you'll be glad to hear we're getting to the bottom of the problem and we're now working flat out to step up production so as to meet all your requirements.

In the meantime, Lilia-White would like to thank you all for making Golden Babe Bambi a resounding success.

And to say sorry for making it such a good product.

Lilia White (Sales) Ltd.,Charford N lills, Birmingham, B8 3Dz.

14 — Supplement to Chemist & Druggist March 16 1974

Savlon Babycare: now the biggest seller in chemist-only baby toiletries

And there are 5 good reasons why

Savlon Babycare fills the pharmacists need

for a specially formulated range of baby products.

Savlon Babycare is heavily promoted

in Woman's Own, Good Housekeeping, She, Woman & Home, Mother and professional publications.

Savlon Babycare is sampled

by over 700,000 new mothers through bounty and clinic sampling.

Hospitals use and endorse Savlon Babycare.

Savlon antiseptics are a part of the hygiene routine relied upon by many maternity units.

Savlon Babycare brings new customers into the Chemists shop

and offers good profit margins.

ICI

AVLEX LIMITED

A subsidiary company of

Imperial Chemical Industries Limited

SAY LOX* BABYCARE

TRADE

the care a baby's skin needs

MARK

BC50

Supplement to Chemist & Druggist March 16 1974 — 15

ame of food

Composition per 100g

Manufacturer

Ibumaid XP

minogran

ymogran

Dfenalac

linafen

minex biscuit

proten

crispbread

flour

pasta and semolina glutella pasta zeta

filled wafers

plain wafers

te-Diet protein free

bread

flour

Protein

(9) 30

Phenylalanine (mg) Trace

Fats

(g)

0

Carbohydrates

(g)

50

Calories 370

Supplement of 17 amino acids excluding phenylalanine and 13 minerals

30 15

12-5 0-9

1

0 7 0-5

0-5

0-4 0-4

0 6 0

Less than 10mg 80mg

9

18

Less than 20 mg 31 21mg 75

35mg 25mg 12mg

Trace

Less than 100mg

Less than 100mg

12-8 2-8mg

8-5 0 2 0-1

0 5

26 4 1

40 0

42 65 59

47-9 79

86 23 86-2 853

88-8

71

92

47-85 86-85

400 460

509 375

420 350 340

350

520 420

234 347

Scientific Hospital Supplies Ltd, 38 Queensland Street, Liverpool L7 3JG.

Allen & Hanburys Ltd, London E2 6 LA.

Allen & Hanburys Ltd, London E2 6 LA.

Bristol Laboratories, Division of

Bristol Myers Co Ltd, Stamford

House, Langley, Slough.

Cow & Gate Ltd, Guildford, Surrey.

Liga Infant Food Ltd, Liga House,

Leicester LE2 ONL.

Carlo Erba (UK) Ltd, 28 Great Peter

Street, London SW1 .

Carlosta Ltd, 33 Ermine Road, London SE13 7JY.

Welfare Foods (Stockport) Ltd, 63 Higher Hillgate, Stockport, Cheshire

pecial diets

oncluded from p 10

the commercial foods supplies the 15- Img phenylalanine per kg bodyweight re- lired daily for growth in children and

to 90-1 lOmg per kg in infants, so more nino acid is given as milk or, in older

ldren, from other foods with known enylalanine content.

Diets are designed to suit the individual, ose serum phenylalanine levels are onitored at regular intervals. If the tenylalanine content of the diet is too w, anorexia, fever, lethargy and vomit- g occur and the body starts to metabolise own proteins.

An outline of the composition of the w phenylalanine preparations is given in table. Albumaid XP, Aminogran, /mogran, Lofenalac and Minafen may form the basis of the diet. Minafen |d Lofenalac are best suited to infants. Cymogran is for use at or after weaning, rtiinogran, for children over 20 months i, is a supplement of amino acids and nerals only, additional calories being quired in the form of fats, carbohydrates d essential phenylalanine. It can be given a medicine rather than a meal, leaving are scope for variety in the diet and en- ling the child to eat meals similar to ase of a normal child without the high otein foods.

Low protein biscuit, bread and pasta sparations are complementary foods tich supply additional calories and in- iduce some variety.

Ketovite tablets and liquid (Paines & me Ltd) are usually recommended ken a complete vitamin supplement is licated, as together they provide trace amins not present in the usual prepara- ns. Gelatine capsules are contra-indi- :ed.

The list of borderline substances classes these preparations as drugs when used the treatment of phenylketonuria, so are available on prescription.

Energy, protein and infant feeding

Energy requirements during the first few months of life can be estimated by measur- ing the observed intakes of breastfed in- fants who are growing normally. There is much variation in intake with the same baby from day to day and also daily variation in the composition of breast milk. However, with large series of estima- tions it is possible to decide on average requirements. For energy these are 120 kcals (500 kilojoules) per kg for the first 3 months, Hi kcals per kg (480 KJ) for the next 3 months, reducing to 110 to 105 kcals per kg (460 to 440 KJ) at one year (1, 2). Energy requirements of adults are based on physical activity, body size and composition, age, climate and other ecological factors. With babies and child- ren there are large additional energy needs for growth. The requirements reduce gradually from 90 kcals (380 KJ) per kg at 5 years, 74 kcals (310 KJ) per kg at 10 years, to the adult figure of 40-50 kcals after 19 years.

by R. A. Hendey, FRIC, FRSH, technical manager, Cow & Gate baby foods

The most useful measurement of adequate protein or nitrogen intake is that the growth rate meets acceptable paedia- tric standards. With young babies, breast milk is the standard food and the nitrogen intake can be determined by measuring the total protein and nitrogen intake. Fomon (3) has reported that at 4 to 6 months an intake of 240mg nitrogen per kg per day as human or cows' milk was sufficient to maintain normal growth in healthy infants. Gopalan (4) concluded that 320mg nitrogen per kg per day was adequate for babies up to 3 months old. Both the studies of Fomon and Gopalan were based on good quality protein pro- ducts, ie human or cows' milk, and it

essential that the biological value of the protein is taken into account.

The amino acid pattern of proteins is important. The amino acid requirements of infants have been estimated by Holt & Snyderman (5) in studies on individual amino acids and by Fomon & Filer (6) in calculations of the amino acid contents of various milk formulas which provided an adequate growth rate.

When it is not possible for infants to be breastfed, the milk given must be of similar energy level and contain sufficient high quality protein to provide an adequate substitute. For many years, these milks have been wholly based on whole cows' milk. Recent research has led to development of modified milks with levels of carbohydrate, protein and fat nearer to those in breast milk than cows' milk.

The modified milks provide a lower total protein intake than cows' milk, but this level will provide the baby with adequate protein to satisfy the demands of normal growth and health. The total calorie level is kept similar to breast milk by increasing the carbohydrate content. A major advance in the formulation of these milks has been reduction of the total solute load, as the mineral content, of cows' milk.

But more research is still needed to identify the specific needs of the baby and young child so that industry can provide the nutritionally balanced food products necessary.

1. WHO Technical Report Series, No 522, Geneva, 1973.

2. Recommended intakes of nutrients for the UK, DHSS report no 120, 1969.

3. Fomon, S. J., and May, C. D., 1958, Pediatrics, 22, 1134.

4. Gopalan, C, J trop Pedial, 1956, 2, 39.

5. Holt, L. E., and Snyderman, S. E., in Amino acid metabolism and genetic variation, ed Nyan, W. L., McGraw Hill, N.Y., 1967.

6. Fomon, S. J., and Filer, L. .1., Ibid.

16 — Supplement to Chemist & Druggist March 16 1974

PRODUCT AND

PROMOTZON ROUNDUP

V /

Cow & Gate start new advertising campaigns for chemist-only lines

New full colour advertising for Cow & Gate babymilks and babymeals is appear- ing in specialist mothercraft publications. There are two new subjects for the milks and one each for the savoury varieties and the desserts. As these lines are sold from pharmacies only, the words "Available from chemists" appear.

In advertisements for the milks the headlines 'The way you love him is the way we feed him" and "Cow & Gate babymilk is part of the way you feel about him" are set about an emotive photograph of a mother and her baby.

In the meals advertisements the head- lines "He wants the extra meat in every one of our dinners" and "We give your baby more of what's good for him" em-

phasise the guarantee of more meat — or more fruit — than all the other ingredients put together.

All four advertisements offer a free copy of the company's booklet "From cradle days to family meals" and the slogan "The best for your baby after your love" is set below the company's logo.

During April and May Cow & Gate's television campaign will be continued with a series of spots for both the milks and the meals appearing in all areas through- out the country.

Recognising the pressure on display space in the pharmacy the company has provided neat jar crowners and shelf talkers for their recently-introduced nine new varieties of baby meals.

Signs of buoyancy in UK disposable nappy market

In 1973, consumer expenditure on the dis- posable nappy market in the UK grew to £4 million, say Sancella, as manufacturers' marketing activity intensified and new manufacturers such as Colgate-Palmolive and Molnlycke made their entry.

Molnlycke, who claim to be Europe's leading disposable manufacturer, acquired Sancella Ltd in May 1973. This followed termination of the agreement between Lilia-White and Molnlycke whereby Lilia- White had been licensed to produce the shaped and net covered product now marketed and manufactured by Sancella under the brand name Baby Shapes.

Molnlycke say they produce over 1,000

million nappies a year with 80 per cent of the market in Norway, 70 per cent in Finland and Denmark, 40 per cent in Hol- land, 35 per cent in Sweden and France and 30 per cent in Belgium.

Molnlycke feel their activity and in- novation have helped the expansion of the disposable nappy market in these coun- tries to levels far in excess of those exist- ing at present in the UK. They say that in Scandinavia, Benelux and France com- bined, 47 per cent of all babies now wear disposable nappies compared with 35 per cent in 1970, and that the UK market has been showing signs of buoyancy in the past 18 months.

Company optimistic on maintaining output

In spite of present difficulties, William Freeman Ltd, Subaseal works, Staincross, Barnsley, Yorks, say they are maintaining output of almost all their baby feeding and baby care products.

They say the new Suba Seal safety soother with a ring connector which can withstand a "pull" of 20 lb is now well established. The profiled mouth shield is said to give a comfortable fit and the soother can be cold sterilised in sterilising solution.

The company also reports widespread international interest in their recently in- troduced self-selection range of feeding bottles and teats which include the Twin- pak, Handipak and White Superlife teat, individually-packaged items.

Savlon babycare gift box containing talc, lotion, napkin rash cream, sham- poo, and voucher worth 5p against Sav- lon babycare products. Available through pharmacies only (£0-99) (Avlex Ltd, ICI Pharmaceuticals Division, Alder- ley Park, Macclesfield, Ches).

New products from a new company

A young Midland company — Derrydown Disposables Ltd — which is rapidly grow- ing in the baby nappy and incontinence pad field is marketing Snibbs — "the easy- tie baby pants". Made in soft, flexible pvc the pants retail at about 3p each in packs of 10.

The company was founded by two engi- neers Derry Granville-Jolly and George Fowler who between them combine over 40 years of design and practical engineer- ing experience. They have the backing of Gidney Securities and have machinery de- signed to make disposable nappies of the usual size and shape but with soft ends. This feature is achieved by sealing the nappy cover only at its ends and not by crimping the whole of the nappy across which would also include the wood pulp fibre. The machinery is flexible enough to manufacture the much larger Kanga pads, incontinence pads which Derrydown make for Kanga Hospital Products Ltd, a mem- ber of the Courtaulds Group.

Recently, Alan Planty, who has much experience in the baby products field, has joined the company as sales manager. He says the tie-on pants and absorbable pad system is so simple that fathers ought to be able to use it! "So many mothers are out at work full time that an easy-to-use technique is a must today" he comments.

Acceptable pack size

Granville-Jolly believes that the pack size most acceptable to mothers is 25. He feels that one pack of 25 bought twice a week is the most convenient to handle and that this size of pack is also right for the pharmacist who has limited space. He thinks the pharmacist will always com- mand a high percentage of this highly per- sonal market and will attract the customer who prefers the atmosphere of the smaller outlet offering individual service, albeit at a slightly higher price (Derrydown Dispos- ables Ltd, Navigation Road, Diglis, Wor- cester WR5 3DE).

Supplement to Chemist & Druggist March 16 1974 — 17

Gerber report 37°/o sales increase.

That's comparing our actual sales for the last quarter of 1973 with those for the last quarter of 1972.

And it emphasises our position as the fastest growing baby food in the UK.

We can also report our biggest market share ever: 21.5%.*

Thank you.

Gerber

Rich in nourishment. Sate in glass.

ndependent Consumer Panel ( December 1973 )

1S — Supplement to Chemist & Druggist March 16 1974

Johnson & Johnson's biggest ever campaign

The baby toiletries market is worth about £12 million, with nappy liners worth about another £4-25 million and cotton buds another £J million, say Johnson & John- son who claim an 80 per cent share. The company aims to increase that total mar- ket with their biggest ever campaign through major baby publications, through sampling to new mothers in Gift Pax and Bounty, and by distribution of a new baby's bathtime leaflet and wall chart through clinics.

An extensive television campaign will back adult usage. Johnson's believe that their range of six 15 second baby powder commercials will have a dramatic effect on sales. "We are using a 'people powder' theme", comments product manager Bob Shire "and we expect to see a significant usage increase by all members of the family. Because of this we anticipate even more substantial sales in the larger sizes."

Johnson's say their latest nappy liner, the Baby-Dry one-way disposable liner, has met with "encouraging success". The liners are perforated with thousands of small holes which drain the fluid away into the towelling nappy leaving the sur- face of the liner next to the baby's skin almost dry.

With the introduction of the 205cc baby shampoo into the London area last year increased sales were spectacular say John- son's. This year the shampoo will be given its biggest ever boost with a television campaign covering the entire country by mid-year.

Cotton buds will also have extensive television backing this year following a successful test in the Scottish television area. Emphasis will be on adult usage, while sampling in Bounty and Gift Pax will endorse baby usage (Johnson & John- son Ltd, Slough, Bucks).

New showcard

A new showcard for Drapolene cream is now available.

An advertising campaign for Drapolene, Calpol and Gripe Mixture started in January and will run until August in journals for nurses, health visitors and midwives. The products are also being promoted in ante-natal clinics with sam- ples and leaflets being distributed by the Wdlcome Consumer Division sales force iWellcome Consumer Division, Crewe Hall, Crewe, Cheshire).

3felena Baby Pants

TRIPLE PACK-ABC BRICK-NYLON C0VERED-SNAP-0N- FRILLY

•Attractive packaging • Generously cut pants to give baby maximum comfort

• Extra soft washable material • All seams double welded for reliability

Hellane Manufacturing Ltd. 56 High Street Hoddesdon Herts. Tel : Hoddesdon 69641/7

Supplement to Chemist & Druggist March 16 1974 — 19

'Enthusiastic' response to Bambi

Lilia-White (Sales) Ltd report an enthu- siastic response from both mothers and the trade to its new Golden Babe Bambi disposable nappies, launched last Novem- ber.

Mr Tony Fuller, senior marketing man- ager says "Trends seem to be at last turn- ing towards disposable nappies rather than the traditional terry towelling."

Bambi pads have a polythene backing which is said to allow the moisture to dis- perse evenly through the centre layer of cellulose instead of collecting in a pool. The makers feel the chances of nappy rash are reduced because the baby's skin ,is not exposed to a strong concentration of moisture at one point. The nappy has soft

Lewis Woolf Griptight Ltd, 144 Oakfield Road, Selly Oak, Birmingham 29, report record sales at home and abroad in 1973.

The national distribution of the new range of safety soothers - - the Hush- master, Orthodontic and Flexi-Ring soothers — introduced on a limited scale in September, has been delayed due to shortages of packing and other materials. The company says supplies should be available towards the end of March.

Sof'Down nappies, nappy liners and tie-

Gerber babyfoods have started two new activities aimed at developing sales through pharmacies.

Firstly, the company has recently appointed specialist salesmen to be solely concerned with pharmacy outlets. Sec- ondly, a new offer has been launched aim- ed largely at promoting Gerber orange juice, sold mainly through pharmacies.

ends and a non-woven cover to prevent the pad disintegrating when wet. To dispose of the nappy the backing is torn off and the rest of the pad flushed away.

Lilia-White has produced an "overnight" size, which is more than 40 per cent more absorbent than the daytime size, for use at night-time and on long journeys as it is estimated that a quarter of all disposable nappies bought are used for these purposes.

Advertising for the product will be con- tinued through 1974 at the same rate as the launch advertising and will include in- sertions in specialist baby magazines (Lilia- White (Sales) Ltd, Charford Mills. Birm- ingham 8).

pants are showing the most dramatic growth of all. they say, and new plant should satisfy the anticipated further in- crease in sales this year.

Lewis Woolf are backing their range of products by advertising with colour pages in specialist mother and baby publications and monthly women's magazines, as well as black and white pages in specialist pro- fessional publications. The campaign is planned to reach 85 per cent of all mothers with children under two years old.

The promotion, launched in February, is a musical toy, said to be worth £2-40. for £1-35 plus two labels from Gerber orange juice or six labels from any Ger- ber babyfoods. It will be advertised at the point of sale by shelf strips holding colourful application forms.

The toy is either a dog or a bear's head containing a musical box which plays a nursery tune when a cord is pulled from under the animal's chin. The animal's eyes move while the music plays.

Gerber predict a heavy demand for the offer. Nearly 250.000 babies' place mats have been mailed out in response to the August 1973 offer, representing sales of 2+m units of Gerber babyfoods in terms of proofs of purchase.

Healthy condition

Gerber sav their sales are in a healthy condition despite the bleak economic cli- mate and the most recent figures (Novem- ber-December 1973) show the brand has the hiahen market share in its UK history: 21 per cent calculated as unit sales.

The company are confident that this growth will continue and are investing £4m in new plant at their Paislev factory to in- crease production capacity bv 50 per cent CCPC rUnited Kingdom) Ltd. Claygate House. E=her, Surrey).

Baby bath mat

A baby bath mat measuring approximately lOin by 164in is now being manufactured by the Cannon Babysafe division, Cannon Rubber Ltd, Ashley Road, Tottenham, London N17 9LH.

The makers say the mat is made from high quality, supple rubber in white, pink, pastel blue and lemon and will fit all baby baths (£0-67).

Bounty sampling in new premises

Bounty Services Ltd, the baby market sampling and publishing firm have moved their warehouse and head office to new premises at Diss, Norfolk, where they ware- house, collate, pack and despatch some 16 million items of samples and literature per year. Clients in Bounty's sampling service to new mothers include Heinz strained food, Savlon babycare cream and shampoo, Delrosa, Hedex, Farley's rusk and rice, Farex, Naprjicare, Steedman's teething jelly, Angiers junior aspirin, Paddi Pads, Johnson & Johnson nappy liners, Dentinox and Cow & Gate. These are col- lated into heat-sealed polythene carrier bags and distributed to 550,000 new mothers per year in hospital maternity wards. Each bag contains a free copy of the Bounty baby book (ABC).

With their own generator. Bounty have been able to maintain a full working schedule during the energy crisis and to expand their handling activities. These in- volve warehousing, collating, packing and despatching thousands of promotional items for companies such as Elida Gibbs Ltd. TCI and others. A recent operation in- volved sending oral hygiene teaching kits containing Signal toothpaste to the senior class at all primarv schools.

Bonus offers on Seven Seas products

British Cod Liver Oils (Hull and Grimsby) Ltd, Marfleet, Hull, Yorks, are offering a bonus on Seven Seas orange syrup, 6 in- voiced as 5 or 12 as 10, in a special coun- ter display unit. There is a bonus on Seven Seas Start Right cod liver oil, 8 invoiced as 6, or 16 as 12, again in a dis- play unit.

Record sales year and new plant for Griptight

Gerber aim to increase baby food sales through chemists

20— Supplement to Chemist & Druggist March 16 1974

A re-launch with five aspects

Robinson's have relaunched their brand in 1974 with the theme "Robinson's baby foods — altogether different from any other".

Robinson's baby foods are in a dried form so the mother can mix the food to adapt to her baby's changing needs. Robin- son's say the advantages are that there is no waste and that the baby will progress from milk to solid foods with the mini- mum of fuss and upset.

As already announced in the C&D the re-launch involves new packaging — dif- ferent in that Robinson's have moved away from the traditional theme of jolly bouncing babies and are using drawings by Mabel Lucie Attwell.

The second aspect of the re-launch is a new promotion — different in that Robin- son's are offering free a selection of eight toys which the company says have been recommended by a leading paediatrician as being valuable in helping babies de- velop to their fullest potential mentally and physically. Every entrant in the pro- motion receives a free guide to child development booklet which explains how babies develop from birth to eighteen months and how the toys offered by Robin- son's may be used to encourage this development.

New advertising

The re-launch involves new advertising — different in that it too gets away from the bouncing baby image. Robinson's are planning to spend twice as much as ever before on advertising their new baby foods and will be going on television with a

Robinson's toy offer

national campaign from mid-year.

The fourth aspect of the re-launch is the improvement in quality of Robinson's baby foods. The meat content has been in- creased and the salt content reduced to bring the brand in line with current medical opinion on infant nutrition.

The final element is the introduction of new literature for mothers, because the makers recognise the problem of baby- hood obesity brought on by feeding too much solid food too soon. These booklets advocate no solid food before three months except in exceptional circum- stances and encourage the feeding of home cooked food from time to time (Reckitt & Colman Food Division, Farrow, Norwich NOR 7SA).

Nappy hygiene stressed on new poster

Robinsons of Chesterfield, makers of Paddi Pads, have designed a new poster for hospitals and clinics to stress the im- portance of nappy hygiene.

The company, which has been manu- facturing disposable nappies since 1949 and claim to have introduced disposable nappies into the UK, predict a tremendous growth in the market following the in- crease in costs of toweling nappies and the growing awareness of expectant mothers, midwives and health visitors of the usefulness of disposable nappies in combating nappy rash (Robinson & Sons Ltd, Wheat Bridge Mills, Chester- field.)

A new Savlon babycare leaflet from Avlex Ltd, ICI Pharma- ceuticals Division, Alderley Park, Macclesfield, Ches, explaining the use of the products in nappy rash, cradle cap. chafing and soreness.

Survey on baby bottom wipes

Beechams' say that recent consumer re- search, in which 400 mothers of babies under two were asked to comment on cleaning squares for nappy changes, showed that 54 per cent were aware of the new product field.

Of these, 8 per cent spontaneously men- tioned baby bottom wipes — a higher per- centage than for any other brand. When recall was prompted, 25 per cent men- tioned baby bottom wipes and 59 per cent of those who had tried them said they were likely to buy them again.

Beechams say 35 per cent of users saw baby bottom wipes as a regular part of each nappy change routine. Those who used the product only for travelling and other special occasions were in a minority - bearing out Beecham's own research which showed that cleansing squares were fast gaining popularity for everyday use.

Beecham plans to continue its strong support of baby bottom wipes with colour pages in Mother, Maternity and Mother- craft, and other media until Spring 1975, as well as insertions in The Baby Book. Woman's Realm and News of the World (Beecham Proprietaries, Beecham House, Brentford, Middlesex TW8 9BD).

Expansion plans go-ahead in spite of shortages

Hellane Manufacturing Ltd, 56 High Street, Hoddesdon, Herts EN11 8ET, are still proceeding with expansion plans for increased production and distribution of their Helena baby pants even though there is a world wide shortage of raw materials. During the middle of last year the company placed orders for raw materials six to eight months ahead of their requirements.

Their range of products includes stan- dard baby pants in three sizes, frilly baby pants in various designs and fancy nylon and they are now introducing a snap-on pant in three sizes to be used with dis- posable pads.

Hellane Manufacturing, with factories in Malta and Ireland and a newly opened distribution depot at Bury St Edmunds, Suffolk, will soon be negotiating with various distributors in North America.

Promotions to resume

Richardson Merrell Ltd., 20 Savile Row, London W1X 1AE, makers of Infa-Care Milton and Napisan, are hoping to re- sume their advertising and in store pro- motions in May or June.

Supplement to Chemist & Druggist March 16 1974 — 21

Over the years weve given birth to some

good ideas ourselves.

When a baby is born in one of our hospitals, the first teat to touch its lips is probably made by Lewis Woolf. Because almost all our hospitals use Freflo teats. They use them simply because they're so simple and safe to use. And of course Freflo teats go with Freflo feeding bottles.

standard VQway nappies

Sof 'down Disposable Nappies are as soft as a baby's bottom— yet they're absorbant and strong enough to keep him warm, dry and comfortable. And what better to put them in than Sof downs supersoft washable Tie- pants. Two more nice ideas from Lewis Woolf.

Griptight Soothers by Lewis Woolf have always complied with the most demanding requirements for comfort, safety and hygiene. Now Lewis Woolf have brought out a wonderful new range of even safer soothers to suit a baby's needs. And they can all take repeated sterilisation. Lewis Woolf soothers have been keeping babies happy since 1885.

The Lewis Woolf family

22 — Supplement to Chemist & Druggist March 16 1974

ablets for

teething pains

A "cooling'* tablet specifically aimed at teething pains rather than general dis- comfort is how Fennings describe their latest baby care product.

Fennings children's cooling tablets are soluble, strawberry flavoured and each contain paracetamol 30mg. The company is launching one of their heaviest adver- tising campaigns for some time, using the specialised baby Press and women's week- lies from April (Fennings Pharmaceuticals, 86 Hurst Road, Horsham, Sussex).

Heinz say advertisements influence chemists' sales

Since the re-launch of their baby foods range last spring, H. J. Heinz have sup- ported their products with an unprece- dented £lm investment in television coverage in all areas of the UK, and Press advertising.

As a result, Heinz say sales through chemists have substantially increased. The average volume turnover of Heinz baby

Maws provide teaching aids

Maws-Ed are launching a set of three full colour teaching charts available to ante- natal and postnatal clinics throughout Britain for use by clinic staff in mother- craft classes. Baby changing, bathing and feeding routines are illustrated and each set is accompanied by teaching notes.

Maws-Ed sponsor scholarships for health visitors and midwives. The first Maws-Ed midwives scholarship was pre- sented to a Birmingham midwife, Mrs Susan Baker, who did a survey on post- natal perineal discomfort. Her research was published by the Royal College of Midwives in 1973 and was the subject of

foods through individual chemist stockists is 35 per cent greater than through other retail outlets.

Before the advertising started intensive research was done to test the effectiveness of the commercials when screened to sample audiences of mothers and expec- tant mothers.

Heinz say every aspect of each film was assessed for its power of communica- tion, in terms of creating a favourable emotional response to the product and in conveying the essential facts of the brand proposition.

To enable chemists to take greater ad- vantage of market opportunities and to assist them in the most effective retailing methods, Heinz have expanded their specialist sales force, introduced a new range of merchandising material and pro- vided help in laying out baby foods fix- tures.

Increased production of tie-pants

A. & H. Heyman say their plastic baby- pants have been in short supply for some time because of the scarcity and increased price of pvc and labour shortages.

To ease these problems, Heyman's have increased production of tiepants which are not so badly affected by labour shortages. The tiepants are made from pvc sheeting and can be boiled (A. & H. Heyman, Horndale Avenue, Aycliffe Industrial Estate, Co Durham).

on use of their products

a leading article in the British Medical Journal.

Maws' 1974 advertising plans centre on a comprehensive coverage of women's magazines. The campaign will cover both "mother and baby" specialist journals and general interest, high circulation maga- zines such as Woman's Own and Family Circle. Maws say 14 publications are in- volved, gaining the attention of more than 85 per cent of women of child-bearing age in the UK. On average, each woman could see ten Maws advertisements (Maws, S, Son & Sons Ltd, Aldersgate House, New Barnet, Herts).

Trimster add

new colours

The Trimster Company Ltd, Bowcourt, Westcott, Dorking, Surrey, are adding more strong colours — chocolate, mauve, aubergine, jasmine, orange and royal blue — to their range of Terylene covered pants (£0-22), following the success of navy and scarlet.

Latest in their range of stretch suits is the long-sleeved romper in a yellow and black or scarlet and royal blue tiger de- sign, in three sizes retailing around £1-65.

A small display stand for their range is supplied free with a minimum order of £45.

Bonus offer on liquid nappy cleanser

Nappicare liquid nappy cleanser is now on bonus terms of 12 for 11 on two standard minimum packs assorted. Scott & Bowne Ltd, 50 Upper Brook Street, London W1Y 2AE, say Nappicare has a bactericidal action but contains no bleach or poten- tially harmful biological agents. A fabric softener has been added to keep nappies "soft and fluffy". Nappicare can be used directly onto nappies or for soaking in hot or cold water, in plastic or metal buckets or even in washing machines.

Tommee Tippee to launch new bibs and toys

New towelling bibs will be available from Jacquelle Sales, Kitty Brewster Estate, Blyth, Northumberland, at the end of March.

At the same time a Tommee Tippee chiming toothbrush and beaker set (£0-69) and Barbell rattle (£0-35) will be launched.

Two of the teaching charts available to clinics and pharmacies available from Maws. Actual size is 40 x 30 ins.

10oz de luxe feeding bottle in glass clear plastic, with silicone teat.

Just three fine items from the big range of 'Syba-Seal' baby care products. When customers demand • quality 'Suba-Seal' products are a natural choice. Full colour, illustrated literature of the entire range is available on request from :-

atex teat, brrow neck.

Bubble packed mini soother.

WILLIAM FREEMAN & COMPANY LIMITED SUBA-SEAL WORKS, STAINCROSS, BARNSLEY, . YORSHIRE, ENGLAND. TEL: 0226 84081. TELEX: 547186.

THOVALINE

the quab nappy rasl cream

Thovaline is selling more and more each day as mothers discover that Thovaline is on their chemists' shelves.

Order the Thovaline retail pack from your usual wholesaler or from

ILON LABORATORIES (Hamilton) Ltd, Lome Street, Hamilton, Scotland.

Supplement to Chenrst & Drugget March 16 1974—23

MOST

MUMS PUT SAFETY FIRST.

The first priority of every baby product is simply this : Safety.

And that's how we got our name, Babysafe.

Babysafe cotton buds, for instance, are made to very careful specifications.

The bands of cotton wool round each tip don't come off - and lodge where they shouldn't.

And the stems are flexible (so that they bend but don't break).

And when it comes to sterilizing teats and feeding bottles, Babysafe tablets are a much quicker, more convenient method than old- fashioned boiling.

In fact, Babysafe buds and tablets have got so many advantages, that they're worth advertising.

And as from February, that's what we're doing.

Full pages in Mother, large spaces in Living, Family Circle and Readers Digest, reaching a total mum readership of 3,718,000.

And if they put us first, why don 't you ?

Product	Pack size	Trade fexc. VAT)	Retail (inc. VAT)
Babysafe Tablets	18	£1.68 per doz.	22p each
Babysafe Tablets	30	£2.40 per doz,	33p each
Babysafe Cotton Buds	Small	£1.14 per £ doz.	29p each
(pink or blue)	Large	£1.92 per 5 doz.	48p each

Order from your Kirby representative, wholesaler or else contact us direct.

kirby (JJ babysafe

H. &T. Kirby, Mildenhall, Bury St. Edmunds, Suffolk 1P28 7 AX. Tel Mildenhall 713227.

24— Supplement to Chemist & Druggist March 16 1974

Stock Cow And for the next thre

ate.

years you'll

help each other to grow.

Cow & Gate is the only range of baby- foods comprehensive enough to cover the first three years of baby's life.

For the first months, there are Cow & Gate babymilks. The widest range avail- able, and the one more hospitals use.

Cow & Gate cereals come next, a range that takes car-e-of all tastes. — -

Then Cow & Gate babymeals.The only babymeal range that promises more meat and more fruit than all the other ingredients put together.

And Cow & Gate products are backed all the way with intensive, national adver- tising.

Stock up with Cow & Gate and you'll soon find yourself with lots more little | customers. Customers you'll keep longer. For three years, in fact. Time enough for you both to do plenty of growing.

No small advantage in a growing business